Optimizing Landing Pages Webinar Slides Hub Spot[1]
Post on 22-Oct-2014
702 Views
Preview:
DESCRIPTION
Transcript
O i i i L di P f L dOptimizing Landing Pages for Lead Generation & Conversion
www.HubSpot.comWith Mike Volpe and Prashant Kaw
Welcome!
Mike VolpeVP I b d M k tiVP Inbound MarketingLinkedIn: http://www.linkedin.com/in/mikevolpe Twitter: @mvolpe
Prashant KawInbound Marketing ManagerLinkedIn: http://www.linkedin.com/in/prashantkawTwitter: @prashantkaw
Rethinking MarketingOutbound Marketing• Telemarketing• Trade shows• Direct mail• Email blasts• Email blasts• Print ads• TV/radio ads
Interruption
Rethinking MarketingOutbound Marketing• Telemarketing
Inbound Marketing• SEO / SEM
• Trade shows• Direct mail• Email blasts
• Blogging• Social Media• RSS• Email blasts
• Print ads• TV/radio ads
• RSS• Free tools/trials• Public Relations
Interruption Permission
HubSpot Inbound Marketing System
SEOContent
Blog
• SoftwareSEO Management Blog
SocialLanding
• Support + ExpertiseMedia
LeadIntelligence
Pages
• $250 or $500 / monthIntelligence
CRM
• No IT Required
CRM(Salesforce.com
or other)
Agenda
• Inbound Marketing & the New RulesCon ersion• Conversion
• Offers• Layout & Design• Case StudyCase Study
Lead Conversion is Critical Step
T t M k tTarget Market
Website VisitorsConversion is where we take what we have spent time
d t t ( i it )
Leads
and money to get (visitors) and change it into something valuable to marketing (leads).
Opportunities
a et g ( eads)
A cost becomes a benefit.
CustomersCustomers
The Mindset of the Visitor
• Why are they there?What do the ant?• What do they want?
• Does it make sense?• Does it look easy?• Do they trust you?Do they trust you?
Conversion Takes Place…
• Website Homepage• PPC Ads• PPC Ads• Email Blast
Blog Articles• Blog Articles• Inside Software• Direct Mail
• Anywhere that you want someone to do something…
Call to Action Tips
• Action Oriented & Positive• Try “click here” as part of it• Try click here as part of it
• Simple & Clear• Make it Pop• Link Both Images and Textg• Targeted to Audience
Agenda
• Inbound Marketing & the New RulesCon ersion• Conversion
• Offers• Layout & Design• Measurement & TestingMeasurement & Testing
Offers
• WIIFM?Free Trials Work• Free Trials Work
• Try a “Kit”• Match Offer and Landing Page• Test, Test, TestTest, Test, Test
Agenda
• Inbound Marketing & the New RulesCon ersion• Conversion
• Offers• Layout & Design• Measurement & TestingMeasurement & Testing
Landing Page Tips
• The blink testGo naked• Go naked
• Graphics matter• Keep it simple• Keep it shortKeep it short• Mistakes to avoid
Agenda
• Inbound Marketing & the New RulesCon ersion• Conversion
• Offers• Layout & Design• Case StudyCase Study
HubSpot Case Study
• Ad in Marketing Profs EmailCall to Action• Call to Action
• Offer• Landing Page• Tracking / AnalysisTracking / Analysis
Call to Action & Offer
• 0.2% Click Through RateRate
• Includes undelivered, ,blocked, etc.
• No opportunity to use text
• CPM priced appropriately
Tracking & Analytics
PAGE NAME PAGE VIEWS
SUBMISSIONS CONVERSION RATEVIEWS
Blogging for Business Webinar 3803 2165 56.93%
Tracking & Analytics
• http://www.hubspot.com/marketingprofstoday-may2008/?source=MPT05
Referrer Visitors Leads Conversion %
[MPT05] 512 271 52.93%
Summary Tips
• Eliminate distractions• No other calls to action maybe no navigation• No other calls to action, maybe no navigation
• Show the benefit• Image of what they are getting
• Build trust• Privacy policy, security if appropriate
• Keep it simplep p• Short form, simple text, pictures
• Test measure then test again• Test, measure, then test again
Thank You!
To get started:
1-800-482-0382 ext. 1 http://www hubspot com/demohttp://www.hubspot.com/demo
Mike VolpeVP Inbound MarketingLinkedIn: http://www.linkedin.com/in/mikevolpe Twitter: @mvolpeTwitter: @mvolpe
Prashant KawInbound Marketing ManagerInbound Marketing ManagerLinkedIn: http://www.linkedin.com/in/prashantkawTwitter: @prashantkaw
top related