Optimize Facebook campaign performance with How it works trusted third-party audiences · 2019-03-27 · Audiences enables self-serve usage of trusted third-party data for targeting
Post on 11-Aug-2020
1 Views
Preview:
Transcript
Optimize Facebook campaign performance with trusted third-party audiencesUse privacy-compliant third-party data to reach your target audience
ProblemWhen first-party data isn’t an option, you may
rely on third-party data for your data-driven marketing campaigns. You need to easily
discover, license, and distribute trusted data to Facebook in a reliable manner.
SolutionThe IdentityLink Data Store’s unique integration with Facebook Custom
Audiences enables self-serve usage of trusted third-party data for targeting from
60+ data providers.
The IdentityLink Data Store is the gateway to any data you need with just one contract. Access 150+ leading data providers, supporting all industries and encompassing all types of privacy-approved data. Providers are all thoroughly vetted for privacy and include sources and brands exclusive to LiveRamp, emerging platforms with access to previously unavailable deterministic data, and data partnerships enabled by IdentityLink.
About the IdentityLink Data Store
How it works
Sign a One-Time Agreement
The Data Store Facebook Supplement is a one-time
agreement that allows you to participate in this program.
Distribute + Target Audiences
Distribute your licensed third-party audiences and use
them for campaign targeting on Facebook.
Report Usage Back to LiveRamp
www.LiveRamp.com | datastore@LiveRamp.com
Contact your account team to get started today!
Sample Providers:
On a monthly basis, buyers report on usage back to the IdentityLink Data Store for billing.
www.LiveRamp.com | info@LiveRamp.com
Sample Data Partners
Don’t see your provider of choice? Email datastore@liveramp.com!
B2B
Purchase
Geolocation
Behavioral
Weather TV
Opinion/ Views
Demo
www.LiveRamp.com | info@LiveRamp.com
Workflow to Get Started
DATA BUYER DATA SELLER LIVERAMP
1. Sign a Data Store Access Agreement + Facebook Supplement with LiveRamp for access to the Data Store in Connect.
2. Initiate an audience sharing relationship with buyer in Facebook
3. In Facebook, accept Audience Sharing relationship with LiveRamp to receive data.
4. To receive custom segments that a data seller has prepared for you, notify your LiveRamp account team to enable the whitelist.-- For syndicated segments, search and select in Data Store, skip to #9.
5. Upload custom segments into Connect.
6. Select and share custom segments with the corresponding buyer.
7. Vet privacy considerations (same criteria as today).
8. Receive notification from Connect that custom segments are available.
9. Set up a Destination Account in Connect, and agree to self-reporting, pricing, and payment prompts.
10. Add desired custom or syndicated segments to the Destination Account
11. Activate segments in Facebook.
12. Provide a month-end usage report, in compliance with LiveRamp billing’s specifications
13. Parse and distribute usage to sellers.
top related