Optimize Facebook campaign performance with trusted third-party audiences Use privacy-compliant third-party data to reach your target audience Problem When first-party data isn’t an option, you may rely on third-party data for your data-driven marketing campaigns. You need to easily discover, license, and distribute trusted data to Facebook in a reliable manner. Solution The IdentityLink Data Store’s unique integration with Facebook Custom Audiences enables self-serve usage of trusted third-party data for targeting from 60+ data providers. The IdentityLink Data Store is the gateway to any data you need with just one contract. Access 150+ leading data providers, supporting all industries and encompassing all types of privacy-approved data. Providers are all thoroughly vetted for privacy and include sources and brands exclusive to LiveRamp, emerging platforms with access to previously unavailable deterministic data, and data partnerships enabled by IdentityLink. About the IdentityLink Data Store How it works Sign a One-Time Agreement The Data Store Facebook Supplement is a one-time agreement that allows you to participate in this program. Distribute + Target Audiences Distribute your licensed third-party audiences and use them for campaign targeting on Facebook. Report Usage Back to LiveRamp www.LiveRamp.com | [email protected] Contact your account team to get started today! Sample Providers: On a monthly basis, buyers report on usage back to the IdentityLink Data Store for billing.