One or two things I learned at Hyper Island

7 things I learned at Hyper Island

(Condensed for power point presentation)

Hyper Island is not an island.

Methodology: 1. Reflection2. Learn by doing

Content isn’t king. Conversation is.

Content is just the stuff we talk about.

Inspire great stories.

http://www.youtube.com/watch?v=OxbRdxbBROI

New word: Transmedia

Focus on consistent narrative.Allow platforms to deliver what they do best.

Do something meaningful.

What’s in the culture that my brand can align with?

Avoid the big fail. Go for the small win.

.

The new team

“T” people

The value of a fan

Make “like” mean something.

Yes, and

Solve a customer problem.Tell everyone.

APIs, apps, data

Build on what’s out there.

Try a lot of things.

Upon reflection

Worth repeating:What we have to learn to do, we have to do by doing.

The only thing we know about the future is that we’re going to be wrong.

Do good shit.

Only do offline what you cannot do online.

Copying is smart. Stealing is genius.

Shut up and write.

Fail fast. Learn faster.

Don’t create digital work. Create work for a digital world.

Data is the new oil.

Appendix• Books:•

• Lawrence Lessig, The Future of Ideas• • Nicholas Carr, The Shallows (What the Internet is doing to our brains)• • Richard S. Wurman, Information Anxiety• • Clay Shirkey, Here Comes Everybody• • Websites:

• alltop• Ifttt• Statigr.am• Shazzam• Mashable• Techcrunch• Readwriteweb• Lifehacker• Tumblr• Catscan• Digitalbuzz• Lostateminor• Informationisbeautiful• Theinspiration• Tinyurl

•

• Monitor• Followem• Buzzfeed• Silverlight• instagram• • Data:

• Visiblemeasures• Youtubetrends• Googleinsights• Trendsmap• Radian6• Ning• Pewinternettrust• L2reports• Myfluence• Klout• Crowdbooster• Sprout• Visualizeme• • Other:

• Pinterest• 99thingsyoushouldknow• whatthefuckshouldimakefordinner• animalsbeingdicks• Bigassmessage