On the Job Miladys Standard Cosmetology Cosmetology:

On the Job

Milady’s Standard Cosmetology

Cosmetology:

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

“Someone has defined genius as intensity of purpose: the ability to do, the patience to

wait… Put these together and you have genius and you

have achievement”

Leo J. Muir

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Objectives• Describe the qualities that help a new

employee succeed in a service profession

• List the habits of a good salon team player

• Explain the function of a job description• Describe 3 different ways in which salon

professionals are compensated

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Create a personal budget• List the principles of selling products

and services in the salon• List the most effective ways to build a

client base

Objectives

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

The School Environment• School is a forgiving

environment• Mistakes can be

corrected• Schedules can be

adapted

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Points for Client Service• Put others first• Be true to your word• Be punctual• Be grateful• Be a problem solver

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Points for Client Service• Be respectful• Be a life-long learner

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Salon Teamwork• Strive to help• Pitch in• Share your knowledge• Remain positive

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Become a relationship builder

• Be willing to resolve conflicts

• Be willing to subordinate

• Be sincerely loyal

Salon Teamwork

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Job Description• Read it carefully• Make sure you understand it• Ask necessary questions

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Job Description Example

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Compensation Methods• Salary

– Flat rate– Hourly rate

• Commission– 25% to 60%

• Salary plus commission– Basic pay– Commissions on services and retail

• Tips

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Employee Evaluations• Employer gives formal evaluations• Ask for help informally• Find a role model

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Financial Planning• Research and plan• Be aware pf debts

and expenses• Build a personal

budget and live by it

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Give Yourself a Raise• Spend less• Increase revenue• Combination of both

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Seek Professional Advice• Research and interview financial

planners• Keep credit card debt to a minimum• Learn to invest• Consider retirement options• Speak to bank officers

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Sell, Sell, Sell• Ticket upgrading• Retailing

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Principles of Selling• Know the benefits of products• Adapt to client’s personality and needs• Be self-confident• Ask questions• Don’t misrepresent services or products• Don’t underestimate client’s intelligence• Be relaxed and friendly• Recognize when to close the sale

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Psychology of Selling• Determine client’s reason for

purchasing– Want to look better– Want to feel better about self– Want to solve a problem

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Sales Techniques• Ask clients what they use now• Place product in client’s hands• Advise clients of product benefits• Keep retail areas clean, well-lit, appealing• Inform clients of promotions and sales• Stress merits of using professional

products

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Sales Techniques

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Five Points of Selling• Establish rapport with client• Determine client’s needs• Recommend products/services• Emphasize benefits• Close sale

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Building a Client Base• Provide good service• Be reliable• Be respectful• Be positive• Be professional

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Building a Client Base• Make business card referrals• Make local business referrals• Do public speaking• Rebook

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Client Referrals

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Summary and Review• List 7 rules of conduct for success

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Summary and Review• List 6 habits of a good team player• Explain how a job description is used

by the salon and employee• What are the 3 most common

methods of salon compensation?• Explain why managing your personal

finances is important to your success

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Name at least 6 principles of selling retail products in the salon

Summary and Review

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• List the most important characteristics for building a client base

• Explain at least 3 different activities to expand your client base

Summary and Review

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Congratulations!

You’ve just completedone unit of study toward

program completion!