Transcript
470,000Alumni
48,000Students
9,000Employees
3,100Full-Time Faculty
2,500Courses
130Countries Represented
18Schools
11Study Away Sites
3Campuses (New York City, Abu Dhabi, Shanghai)
1One University
One Logo
Our logo is the visual symbol to the outside world of who we are and what we stand for.
Protecting it should be a priority.
Hi. Nice to meet you.DOES THIS LOOK LIKE A UNIFIED UNIVERSITY?
A T
RAD
ITION OF SERV
ICE
� NYU �
WE DISCOVERED HUNDREDS OF VARIATIONS OF OUR LOGO.
Why does this matter?
We are in global competition to attract the best students, faculty, and employees.
A consistent and coordinated visual identity is more easily recognized worldwide.
And when our efforts are coordinated university-wide, it adds to each unit’s value while reinforcing
the collective value of the institution.
In today’s environment, each one of these inconsistencies is captured, broadcast far and wide
and linger out there for all eternity.
An organization that doesn’t care about its brand sends an implicit message that it doesn’t care
about its customers.
“6 WAYS TO SCREW UP A BRAND,” by Peter LeedsBranding Magazine | October 11, 2012
Schools
EACH SCHOOL HAD A DIFFERENT LOGO.
STEINHARDT
ARTS & SCIENCE
Central Administration
NYUStudentResourceCenter
Center for MulticulturalEducation and Programs
StudentHealth Center
Moses Center for Students with Disabilities
DAVID VOGELSANG Executive Director
Student Resource Center60 Washington Square South, Room 210 New York, NY 10012
P: 212 998 4955 F: 212 995 4305dv1@nyu.edu www.nyu.edu/src
Guides
NYUIDENTITY
NYUIDENTITY
NYUIDENTITY
NYUIDENTITY
No 2 No 3 No 4No 1
LOGO BASICS
LANGUAGEGUIDE
DESIGNGUIDE
SOCIALMEDIA
NYU IDENTITYLOGO BASICS
No 1
A T
RAD
ITION OF SERV
ICE
� NYU �
A T
RAD
ITION OF SERV
ICE
� NYU �
LONG LOGO(Traditional logo for more-formal uses)
SHORT LOGO(Primary logo that is contemporary and versatile)
STACKED LOGO(Compact logo, great for smallspaces and large places, likethe NYU flag)
PRIMARY COLOR PRIMARY USE
NYU Violet
PMS: 2597
CMYK: C85 M100 Y0 K0
RGB: R87 G6 B140
HEX: 57068c
MINIMUM SIZES CLEAR SPACE
Digital (web, mobile, tablet, video)
0.25”
30 pixels
1/2 X
1/2 X
1/2 X
1/2
XX
USE THE ENTIRE LOGO DO NOT CHANGE THE LOGO
LOGO
Logomark Logotype
Department of Finance
USE THE LOGO THIS WAY DO NOT USE THE LOGO THIS WAY
DO USE THE LOGO IN THIS WAY DO NOT USE THE LOGO THIS WAY
DEPARTMENT NAMEOR INITIATIVE CAN GO HERE
Title of Publication
DEPARTMENT NAMEOR INITIATIVE CAN GO HERE
Title of Publication
DEPARTMENT NAMEOR INITIATIVE CAN GO HERE
Title of Publication
DEPARTMENT NAMEOR INITIATIVE CAN GO HERE
is proud toannounce
Use top/bottom, left/right positioning to communicate hierarchy or organizational structure.
Do not make the logo the most dominant image on the page, and do not use it in a sentence.
DO NOT CREATE NEW LOGOS
1. A new logo has no inherent value for your audience. The NYU logo and the brand it represents are trusted—which your unit can immediately benefit from.
2. A new logo contributes to the already cluttered visual landscape. Your audience doesn’t have the time to decipher what a new logo means.
3. Most units—unlike large corporations—do not have the financial resources to effectively promote a new logo.
CUSP | DENTISTRY | GALLATIN | GRADUATE SCHOOL OF ARTS & SCIENCENURSING | POLYTECHNIC SCHOOL OF ENGINEERING | SILVER | STERN | WAGNER
NYU Wagner
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wagner.nyu.edu/executivempa
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MANAGEMENT AND LEADERSHIP FOR TODAY’S GLOBAL PUBLIC SERVICE PROFESSIONALS�
NYU WAGNER EMPA STUDENTS:
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EXECUTIVEMASTER OF PUBLICADMINISTRATION
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Robert F. Wagner Graduate School of Public Service
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OFFICE OF CAREER SERVICES
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CAREER SERVICES:
VETERANSRobert F. Wagner Graduate School of Public Service
Helping you plan your civilian career.
Robert F. Wagner Graduate School of Public Service
NYU Tisch
NYU Leadership Initiative
Leadership is the capacity to translate vision into reality.
#nyuleadersNYU LEADERSHIP INITIATIVE
#nyuleaders
Jane Smithtown
At what age did you first experience leadership?
Name Email (if we don’t have it)
I would like learn more about becoming a student leader with NYU Leadership Initiative
Leadership is the capacity to translate vision into reality.NYU LEADERSHIP INITIATIVE
#nyuleaders
Sign-in/Programs
#nyuleaders
RegistrationEasel, sign-in, name tag
Student Resource Center
Stu
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urc
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Cente
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WHAT CAN THE STUDENT RESOURCECENTER DO FOR ME?
NYUStudentResourceCenter
Stu
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WHAT CAN THE STUDENT RESOURCECENTER DO FOR ME?
WHAT CAN THE STUDENT RESOURCECENTER DO FOR ME?
Facilities & Construction Management
PLEASE PARDON
OUR APPEARANCE
WHILE WE UPGRADE OUR FACILITY
If you have any questions or concerns,
please call the NYU Client Services Center at
212-998-1001 or email them at contactcsc@nyu.edu
We apologize for any
inconvenience.
NYUFCM A Division of NYU Operations
Please pardon our appearancewhile we upgradeour facility.
MaintenanceUpgrade
To report any concerns, please call FCM Client Support Center at 212-998-1001or email contactcsc@nyu.edu.
We apologize for any inconvenience.
PLEASE PARDON
OUR APPEARANCE
WHILE WE UPGRADE OUR FACILITY
If you have any questions or concerns,
please call the NYU Client Services Center at
212-998-1001 or email them at contactcsc@nyu.edu
We apologize for any
inconvenience.
NYUFCM A Division of NYU Operations
FCM Client Support Center at 212-998-1001or email contactcsc@nyu.edu.
We apologize for any inconvenience.
To learn more: www.nyu.edu/sustainability/recessmode/
Questions? Contact FCM Client Services CenterPhone: (212) 998-1001 Email: fcm.helpdesk@nyu.edu
Recess Equipment SchedulesA Collaboration to Save Energy
What happens during Recess Mode?NYU modifies building systems schedule, elevators and
lighting during recess periods to save energy.What to expect:
Thanks for your cooperation
Redundant elevators will be shut down.
SORRY IF THERE IS A LONGER WAIT!
Lighting will be reduced in ways that will not impact work productivity or safety.
TRY USING TASK LIGHTING OR NATURAL LIGHT INSTEAD!
Unused spaces will not be air conditioned.
To save energy,building systemsare reduced during recess.
Recess NoticeEnergy Savings Plan
What can you expect? Redundant elevators will be shut downLighting will be reduced in low traffic areasUnused spaces will not be air conditioned
To report any concerns, please call FCM Client Support Center at 212-998-1001 or email contactcsc@nyu.edu.
This is a joint project by the Office of Sustainability and Facilities and Construction Management. We apologize for any inconvenience.
To learn more: www.nyu.edu/sustainability/recessmode/
Questions? Contact FCM Client Services CenterPhone: (212) 998-1001 Email: fcm.helpdesk@nyu.edu
Recess Equipment SchedulesA Collaboration to Save Energy
What happens during Recess Mode?NYU modifies building systems schedule, elevators and
lighting during recess periods to save energy.What to expect:
Thanks for your cooperation
Redundant elevators will be shut down.
SORRY IF THERE IS A LONGER WAIT!
Lighting will be reduced in ways that will not impact work productivity or safety.
TRY USING TASK LIGHTING OR NATURAL LIGHT INSTEAD!
Unused spaces will not be air conditioned.
To save energy,building systemsare reduced during recess.What can you expect? Redundant elevators will be shut downLighting will be reduced in low traffic areasUnused spaces will not be air conditioned
To report any concerns, please call FCM Client Support Center at 212-998-1001 or email contactcsc@nyu.edu.
This is a joint project by the Office of Sustainability and Facilities and Construction Management. We apologize for any inconvenience.
To learn more: www.nyu.edu/sustainability/recessmode/
Questions? Contact FCM Client Services CenterPhone: (212) 998-1001 Email: fcm.helpdesk@nyu.edu
Recess Equipment SchedulesA Collaboration to Save Energy
What happens during Recess Mode?NYU modifies building systems schedule, elevators and
lighting during recess periods to save energy.What to expect:
Thanks for your cooperation
Redundant elevators will be shut down.
SORRY IF THERE IS A LONGER WAIT!
Lighting will be reduced in ways that will not impact work productivity or safety.
TRY USING TASK LIGHTING OR NATURAL LIGHT INSTEAD!
Unused spaces will not be air conditioned.
during recess.What can you expect? Redundant elevators will be shut downLighting will be reduced in low traffic areasUnused spaces will not be air conditioned
To report any concerns, please call FCM Client Support Center at 212-998-1001 or email contactcsc@nyu.edu.
This is a joint project by the Office of Sustainability and Facilities and Construction Management. We apologize for any inconvenience.
Office of Sustainability
For more information | sustainability@nyu.edu | nyu.edu/sustainability
ReminderEfforts like these have helped NYU cut energy use by 30%. Join us this year and let’s save 50% by 2017.
50%Reduction
Before you leave for break please do the following:
AWAY ON BREAK
Unplug all electronicsand turn off computers
Set thermostat to 55o F
Close windows
Turn off lights
Go Online Dailyat nyu.edu/unplugged to see how your hall is doing .
Win Free Concert Tickets!The winning residence hall receives FREE concert tickets!
Artist will be announced February 14th.
Unplug February 1-28Join NYU’s residence hall challenge to reduce energy use.
WHATEVER YOU DO
ADMITONE
10 energy saving tips you can do today to help your residence hall save energy.
Join the conversation. Twitter: @nyugreen or #nyuunplugged. Facebook: NYUSustainability.
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Plug your computer, printer, radio, etc. into a power strip and turn off the strip when not in use
Turn off lights when you leave the room
Use CFL or LED light bulbs (free CFLs are available at your resource desk)
Set your thermostat to 68 degrees in winter
Close windows when heat or A/C is on
Take the stairs
Use daylight (instead of artificial light) when possible
Time your shower. 5 minute showers can save a lot of energy heating hot water
Wash full loads of clothes in cold water
Help us. If you see energy waste, put a work order in to fix the problem at www.nyu.edu/fcm/workrequestform
Di! yo" know...
More than 1,014,750 kWh are used annually inNYU’s residence halls by TVs, stereos, printers, and microwaves that are plugged in but not being used?
How muc# $ tha%?Enough for the freshman class(over 4,000 students) to microwave Easy Mac 3 times a day for the next 3 years
Every undergraduate student(over 22,000 students) could watch all 4 seasons of Game of Thrones 77 times
or
MAC AND
CHEESE
Center for Multicultural Education
and Programs
Center for MulticulturalEducation and Programs
Student Activities
The NYU Programs Board proudly supports this program
The NYU Programs Board proudly supports this program
Welcome Day
Welcome to Weinstein Hall
STOPDROP AND GOTo help keep things moving alongheed these three simple words.
Stop. When stopping to unload, do not
leave your car unattended at any time.
Drop. Remove all luggage from your car
to the curb. Carts will be made available
to transport luggage to your room.
Go. Proceed to a parking garage
indicated on the enclosed map.
Next Steps
Get the kit
File Usage
LogoBasics Templates
Word Powerpoint
Logoseps jpg png
Communications Audit
• Collect all current communications (print, digital)• Review them for visual consistency (logo, color)• Analyze them for effectiveness (simplify)• Develop a creative brief (audience, purpose, goals)
A communications audit is a good opportunity to take a fresh look at pieces that may have been recycled through the years. Ask yourself if they match the current goals of the University and your unit and are still necessary.
Support is available
urpa.styleguide@nyu.edu
mark.courtney@nyu.edu
Google Group: NYU Identity
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