NYU: One University. One Logo.

470,000Alumni

48,000Students

9,000Employees

3,100Full-Time Faculty

2,500Courses

130Countries Represented

18Schools

11Study Away Sites

3Campuses (New York City, Abu Dhabi, Shanghai)

1One University

One Logo

Our logo is the visual symbol to the outside world of who we are and what we stand for.

Protecting it should be a priority.

Hi. Nice to meet you.DOES THIS LOOK LIKE A UNIFIED UNIVERSITY?

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WE DISCOVERED HUNDREDS OF VARIATIONS OF OUR LOGO.

Why does this matter?

We are in global competition to attract the best students, faculty, and employees.

A consistent and coordinated visual identity is more easily recognized worldwide.

And when our efforts are coordinated university-wide, it adds to each unit’s value while reinforcing

the collective value of the institution.

In today’s environment, each one of these inconsistencies is captured, broadcast far and wide

and linger out there for all eternity.

An organization that doesn’t care about its brand sends an implicit message that it doesn’t care

about its customers.

“6 WAYS TO SCREW UP A BRAND,” by Peter LeedsBranding Magazine | October 11, 2012

Schools

EACH SCHOOL HAD A DIFFERENT LOGO.

STEINHARDT

ARTS & SCIENCE

Central Administration

NYUStudentResourceCenter

Center for MulticulturalEducation and Programs

StudentHealth Center

Moses Center for Students with Disabilities

DAVID VOGELSANG Executive Director

Student Resource Center60 Washington Square South, Room 210 New York, NY 10012

P: 212 998 4955 F: 212 995 [email protected] www.nyu.edu/src

Guides

NYUIDENTITY

NYUIDENTITY

NYUIDENTITY

NYUIDENTITY

No 2 No 3 No 4No 1

LOGO BASICS

LANGUAGEGUIDE

DESIGNGUIDE

SOCIALMEDIA

NYU IDENTITYLOGO BASICS

No 1

A T

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� NYU �

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� NYU �

LONG LOGO(Traditional logo for more-formal uses)

SHORT LOGO(Primary logo that is contemporary and versatile)

STACKED LOGO(Compact logo, great for smallspaces and large places, likethe NYU flag)

PRIMARY COLOR PRIMARY USE

NYU Violet

PMS: 2597

CMYK: C85 M100 Y0 K0

RGB: R87 G6 B140

HEX: 57068c

MINIMUM SIZES CLEAR SPACE

Print

Digital (web, mobile, tablet, video)

0.25”

30 pixels

1/2 X

1/2 X

1/2 X

1/2

XX

USE THE ENTIRE LOGO DO NOT CHANGE THE LOGO

LOGO

Logomark Logotype

Department of Finance

USE THE LOGO THIS WAY DO NOT USE THE LOGO THIS WAY

DO USE THE LOGO IN THIS WAY DO NOT USE THE LOGO THIS WAY

DEPARTMENT NAMEOR INITIATIVE CAN GO HERE

Title of Publication






is proud toannounce

Use top/bottom, left/right positioning to communicate hierarchy or organizational structure.

Do not make the logo the most dominant image on the page, and do not use it in a sentence.

DO NOT CREATE NEW LOGOS

1. A new logo has no inherent value for your audience. The NYU logo and the brand it represents are trusted—which your unit can immediately benefit from.

2. A new logo contributes to the already cluttered visual landscape. Your audience doesn’t have the time to decipher what a new logo means.

3. Most units—unlike large corporations—do not have the financial resources to effectively promote a new logo.

CUSP | DENTISTRY | GALLATIN | GRADUATE SCHOOL OF ARTS & SCIENCENURSING | POLYTECHNIC SCHOOL OF ENGINEERING | SILVER | STERN | WAGNER

NYU Wagner

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MANAGEMENT AND LEADERSHIP FOR TODAY’S GLOBAL PUBLIC SERVICE PROFESSIONALS�

NYU WAGNER EMPA STUDENTS:

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Robert F. Wagner Graduate School of Public Service

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OFFICE OF CAREER SERVICES

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CAREER SERVICES:

VETERANSRobert F. Wagner Graduate School of Public Service

Helping you plan your civilian career.

Robert F. Wagner Graduate School of Public Service

NYU Tisch

NYU Leadership Initiative

Leadership is the capacity to translate vision into reality.

#nyuleadersNYU LEADERSHIP INITIATIVE

#nyuleaders

Jane Smithtown

At what age did you first experience leadership?

Name Email (if we don’t have it)

I would like learn more about becoming a student leader with NYU Leadership Initiative

Leadership is the capacity to translate vision into reality.NYU LEADERSHIP INITIATIVE

#nyuleaders

Sign-in/Programs

#nyuleaders

RegistrationEasel, sign-in, name tag

Student Resource Center

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WHAT CAN THE STUDENT RESOURCECENTER DO FOR ME?

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Facilities & Construction Management

PLEASE PARDON

OUR APPEARANCE

WHILE WE UPGRADE OUR FACILITY

If you have any questions or concerns,

please call the NYU Client Services Center at

212-998-1001 or email them at [email protected]

We apologize for any

inconvenience.

NYUFCM A Division of NYU Operations

Please pardon our appearancewhile we upgradeour facility.

MaintenanceUpgrade

To report any concerns, please call FCM Client Support Center at 212-998-1001or email [email protected].

We apologize for any inconvenience.

PLEASE PARDON

OUR APPEARANCE

WHILE WE UPGRADE OUR FACILITY

If you have any questions or concerns,

please call the NYU Client Services Center at

212-998-1001 or email them at [email protected]

We apologize for any

inconvenience.

NYUFCM A Division of NYU Operations

FCM Client Support Center at 212-998-1001or email [email protected].

We apologize for any inconvenience.

To learn more: www.nyu.edu/sustainability/recessmode/

Questions? Contact FCM Client Services CenterPhone: (212) 998-1001 Email: [email protected]

Recess Equipment SchedulesA Collaboration to Save Energy

What happens during Recess Mode?NYU modifies building systems schedule, elevators and

lighting during recess periods to save energy.What to expect:

Thanks for your cooperation

Redundant elevators will be shut down.

SORRY IF THERE IS A LONGER WAIT!

Lighting will be reduced in ways that will not impact work productivity or safety.

TRY USING TASK LIGHTING OR NATURAL LIGHT INSTEAD!

Unused spaces will not be air conditioned.

To save energy,building systemsare reduced during recess.

Recess NoticeEnergy Savings Plan

What can you expect? Redundant elevators will be shut downLighting will be reduced in low traffic areasUnused spaces will not be air conditioned

To report any concerns, please call FCM Client Support Center at 212-998-1001 or email [email protected].

This is a joint project by the Office of Sustainability and Facilities and Construction Management. We apologize for any inconvenience.












To save energy,building systemsare reduced during recess.What can you expect? Redundant elevators will be shut downLighting will be reduced in low traffic areasUnused spaces will not be air conditioned














during recess.What can you expect? Redundant elevators will be shut downLighting will be reduced in low traffic areasUnused spaces will not be air conditioned



Office of Sustainability

For more information | [email protected] | nyu.edu/sustainability

ReminderEfforts like these have helped NYU cut energy use by 30%. Join us this year and let’s save 50% by 2017.

50%Reduction

Before you leave for break please do the following:

AWAY ON BREAK

Unplug all electronicsand turn off computers

Set thermostat to 55o F

Close windows

Turn off lights

Go Online Dailyat nyu.edu/unplugged to see how your hall is doing .

Win Free Concert Tickets!The winning residence hall receives FREE concert tickets!

Artist will be announced February 14th.

Unplug February 1-28Join NYU’s residence hall challenge to reduce energy use.

WHATEVER YOU DO

ADMITONE

10 energy saving tips you can do today to help your residence hall save energy.

Join the conversation. Twitter: @nyugreen or #nyuunplugged. Facebook: NYUSustainability.

1

2

3

4

5

6

7

8

9

10

Plug your computer, printer, radio, etc. into a power strip and turn off the strip when not in use

Turn off lights when you leave the room

Use CFL or LED light bulbs (free CFLs are available at your resource desk)

Set your thermostat to 68 degrees in winter

Close windows when heat or A/C is on

Take the stairs

Use daylight (instead of artificial light) when possible

Time your shower. 5 minute showers can save a lot of energy heating hot water

Wash full loads of clothes in cold water

Help us. If you see energy waste, put a work order in to fix the problem at www.nyu.edu/fcm/workrequestform

Di! yo" know...

More than 1,014,750 kWh are used annually inNYU’s residence halls by TVs, stereos, printers, and microwaves that are plugged in but not being used?

How muc# $ tha%?Enough for the freshman class(over 4,000 students) to microwave Easy Mac 3 times a day for the next 3 years

Every undergraduate student(over 22,000 students) could watch all 4 seasons of Game of Thrones 77 times

or

MAC AND

CHEESE

Center for Multicultural Education

and Programs

Center for MulticulturalEducation and Programs

Student Activities

The NYU Programs Board proudly supports this program

The NYU Programs Board proudly supports this program

Welcome Day

Welcome to Weinstein Hall

STOPDROP AND GOTo help keep things moving alongheed these three simple words.

Stop. When stopping to unload, do not

leave your car unattended at any time.

Drop. Remove all luggage from your car

to the curb. Carts will be made available

to transport luggage to your room.

Go. Proceed to a parking garage

indicated on the enclosed map.

Next Steps

Get the kit

File Usage

LogoBasics Templates

Word Powerpoint

Logoseps jpg png

Communications Audit

• Collect all current communications (print, digital)• Review them for visual consistency (logo, color)• Analyze them for effectiveness (simplify)• Develop a creative brief (audience, purpose, goals)

A communications audit is a good opportunity to take a fresh look at pieces that may have been recycled through the years. Ask yourself if they match the current goals of the University and your unit and are still necessary.

Support is available

[email protected]

[email protected]

Google Group: NYU Identity

mailto:[email protected]




NYU: One University. One Logo.

Design