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Growing the success of Irish food & horticulture
AIDAN COTTER
CHIEF EXECUTIVE
BORD BIA
28 JANUARY 2009
Growing the success of Irish food & horticulture
NOTS Conference 2013Eileen Bentley 5 November
Opportunities For The Organic Sector
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Food and Drink Sales
85%
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Daily/ few times a week/once a
week
Few times/ once a month
Less often/
never
Frequency of ‘local food’ purchases
2005 2007 2009 2011 2013 2005 2007 2009 2011 2013
ROI
PERIscope 2013
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Dairy
Fresh Meat &
fish
Produce
Processed Meat
Cereals & snacks
Home baking
Chilled convenience
Hot beverages
eggs
frozen
Jams and honey
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
CerealssoupsTea
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Understanding the drivers behind supply issues
Supply
• Can we grow/rear it?
• All year round?
• Competitively?
• And get it to market?
Growing the success of Irish food & horticulture
Understanding retail
Retailer
• How are they performing generally and category specific?
• What are there pressure points e.g. squeezed from discounters, increased levels price promotions?
• What do you know about their consumers and what can you tell them?
• What’s your solution to their problem?
Growing the success of Irish food & horticulture
Understanding consumers
Consumer
• How are they feeling generally?
• What are their attitudes to organic?
• What role does it play in their lives?
Growing the success of Irish food & horticulture
Feeling the Pinch: The Consumer Outlook –
March 2013
Tomorrow’s Shopper
A report on the evolution of shoppers in Ireland and the UK
Growing the success of Irish food & horticulture
• Struggling to make ends meet• Have important financial
responsibilities including mortgages and dependent children• Debt is a major issue
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
2013
2011
2009
2007
2005
% agree that food produced locally results in higher quality products
ROI
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
www.bordbiavantage.ie
Growing the success of Irish food & horticulture
€1 bn
€1 bn €6 bn
€4 bn
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
AIDAN COTTER
CHIEF EXECUTIVE
BORD BIA
28 JANUARY 2009
Growing the success of Irish food & horticulture
Organic market perspectives and opportunities
Panel Q&A
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