Nikki McNeil @ SeeMe7

You're way to music media...!

Overview…!

•  About Us!•  Our Clients!•  Festival PR!•  Case Study: Snowbombing!

About Us…!

Our Clients…!

Festivals!

Industry Events…!

Artists!

European Festivals…!

   Virtual Festivals Census 2011

… 1. Mud and wet weather 2. Clashing favourite bands 3. Price of food and drink  

Top 3 downers at UK festivals!

Surveys and PR…!

•  People want to go to festivals!•  Environment credentials of festivals !•  Video content – the aftermovie!•  Male and female audience!•  Weather!

What European Festivals Can Offer…!

•  Offer a festival and holiday experience!!•  Take place in unique locations!

•  Better weather than UK events!

•  Cheap food and drinks!!•  Tickets can often be much cheaper!

Targeting Media…!

•  Offer media press trips!

•  Target media who write about other things than music, such as travel and lifestyle, as travelling abroad to a festival is an experience.!

•  Media like to write about alternatives to UK festivals, especially Glastonbury that are cheaper and have better weather!

•  Competitions to engage fans!

Competitons…  

Media Coverage…  

Media Coverage…  

Tourist Boards…!•  Tourist Boards can offer additional budget to bring

media on press trips to reach a wider audience!

•  Must be travel aspect for coverage as well as the festival!

•  Tourist Boards can help arrange activities for journalists as well as visiting the festival!

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Media Coverage…  

Case study:Snowbombing!

Snowbombing Plan…!•  Overview!•  Goals!•  Target Audience!

•  Target media!•  USPs / PR angles!•  Strategies!

Overview…!•  Big UK following and

loyal customer base !•  introduce the festival

to new audiences!

•  Europe’s largest snow and music festival - The biggest show on snow!!

•  Combines a winter sports holiday with a music festival. !

Goals…!•  Grow international

audience & media coverage!

•  Overcome challenges!

Target Audience!•  25 – 30 years old

with high disposable income

•  Interested in music, travel and adventure.

•  Male - 55% Female - 45%

•  Neighbouring countries

•  Countries strong for electronic music

Target Media…!

USP / PR Angles…!•  Unique venues!•  Special events!•  Combining a music festival with a luxury travel experience!•  Snowbombing road trip!

!!

Strategies…!•  Media Partnerships!•  Advertising!•  Press Releases!•  Creative Pitches!•  Press Trips!

•  Competitions!•  Artist interviews !•  Artist mixes!•  Video / digital content!•  Promoting regional events!•  Social Media!

Questions?!

Thanks for listening!!Nikki McNeill

Global Publicitynikki@globalpublicity.co.uk  

Resources…!Sziget  Fes*val  Videos  

h#ps://www.youtube.com/user/szigetofficial/videos    

Tomorrowland  A7ermovie  h#ps://www.youtube.com/watch?v=cUhPA5qIxDQ  

 Snowbombing  

h#p://www.snowbombing.com/          

Amsterdam  Dance  Event  h#p://www.amsterdam-­‐dance-­‐event.nl/