NIGEL WALLEY. __________________________ The TV Ad-Tech Landscape in 2015 Nigel Walley – MD Decipher 2.
Post on 23-Dec-2015
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Connected & Converged
‘Connected’ & ‘Converged’
Evolution of TV –ad innovation on UK television
Multi-Function
CloudSimple TV Multi-Channel Multi-Function
Sponsorship
Idents/ Strips etc
Red Button V2
2nd Screen VOD & Addressable
Red Button V1
Player VOD Ads TV VOD Ads
Programmatic Ads
Addressable TV Formats
Display
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