Transcript
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Company and Services Overview
Your On-Demand Marketing and Product Team
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We are a national team of highly accomplished marketing and product executives who have
in-depth experience and knowledge developing, launching and marketing a wide variety of
innovative products and services. We offer resources who can serve as Advisors, Project
Leaders, or Contracted Workers to help you design, develop, launch, manage, measure
and market your overall business and key products. Our team has led the marketing and
product activities for numerous top branded companies across multiple industries. Here is a
sample of some of the specific areas we have accomplished expertise:
Who We Are
Consumer Packaged Goods
Pharmaceuticals/Health Care/Digital Medicine/Digital Health
Mobile Applications and Internet Applications
Cloud, Software-as-a-Service (SaaS) and Software
Home Automation/Internet of Things
Wireless Network Services (Carrier) – 3G/4G, LTE
Broadband Internet and Wi-Fi Services
Data Networking, Messaging and Managed Services Products
Handset and Wireless Equipment
Data Networking Equipment
Energy
Food and Beverage
Professional Services
Retail
1-877-5NXTGEN (569-8436)
NextGen Marketing Group™ - Our Expertise
The NextGen Marketing Group™ offers our rich experience and expertise to help your company develop
marketing strategies or launch new products with specific emphasis in the following areas:
Marketing Strategy
Product Management
Product Development
KPI’s and Metrics
Launch & Post-Launch
• GTM Plan • Business Planning • Forecasting • Competitive Analysis • Strategic Partnering • Value Proposition • Marketing Tactics • Channel Strategy • Branding Strategy
• Product Strategy • Product Description • Lifecycle Process • Change Management • Product Management Process • Pricing and Offers • Product Reviews • Funnel Management
• Stage/Review Process • PRD Sessions • Core Team Process • Project Management • Reporting and Project Tracking • Priority Management • Resource Management • Integrated Systems Testing • Alpha/Beta Testing • After Action Reviews • War Room Process
• KPI Strategy • KPI Definitions • KPI Project Scope • Prioritization • Project Mgt • Automation • Mobile KPI’s • Big Data • Digital Dashboards
• Launch Planning • Launch Process • Launch Signoffs • AAR’s • Launch Execution • Post-Launch Reviews • Corrective Actions • Customer Feedback
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Strong Expertise in Product Life Cycle Management
Depth of knowledge and resources to help you meet your goals
Meaningful and impactful solutions
Realistic and practical recommendations
Executive counsel
Candid communications
Deliver on time and on budget
Definition Development Launch Management Measurement
Proven Management & The Specialization To Support Your Business
1-877-5NXTGEN (569-8436)
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We Have a Very Strong Competency in
Digital Product Transformation
Product Innovators Provide Proven Solutions To Sustain Success
Real-world experience leading complex digital product initiatives
Advanced expertise in launching tech-based products/services
Experience in best practices for improving business agility/speed-to-market
Breadth and depth of talent to form the right team for client project
Bias for action and “making it happen”
Understand your industry and speak your language
Digital product experts
Complete life cycle knowledge haven driven strategy, product development,
market launch, and market growth
1-877-5NXTGEN (569-8436)
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Strategic:
• Marketing and product assessments – strategic, process, and structure.
• Development of a business plan/product requirements/strategic marketing plan
• Brand/messaging strategy
• Product strategy and roadmap
• Digital product launches
• Launch of a new product/service or business – complex/eco-system service platforms
• Distribution strategy
• Product development leadership, best practices, organizational effectiveness
• Creative – development of new materials, creative look/feel, advertising
Tactical:
• Leadership for projects that have limited internal resources/experience
• Fill open positions during hiring freeze or lengthy recruiting process
• Operational management for start-ups and early stage companies
Typical Projects We Handle
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Our experts have served as corporate leaders or advisors at many top companies
across various industries to launch new marketing programs and products.
Our Credentials
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Our Experience and Affordable Business Model
Reduces Your Risk
Executive staff, expert execution
Work with top industry experts to incorporate best practices
Single point for all your marketing and product support resources
Strategies and best practices to optimize the use of your resource budget
Create opportunities
Identify gaps
Get it right
Instill comfort and confidence
1-877-5NXTGEN (569-8436)
Our Virtual Business Model and Low Overhead Enable Very Affordable Rates: • Hourly Advisory Sessions • Flat Rate Project Fees • Monthly Retainers • Monthly Hour Tiers for Support • Customized Rate Plans
NextGen Marketing Group™ Efficient Business Model
REAL-TIME PROJECT MANAGEMENT
AND DOCUMENT SHARING TOOLS
LIVE VIDEO/WEB
CHAT
SYSTEMS WITH
NGMG RESOURCES
SOCIAL MEDIA DIRECT CONNECTIONS
TEXT AND INSTANT
MESSAGING/MOBILE VIDEO CHAT
STATE-OF-THE-ART TECHNOLOGY COLLABORATION AND COMMUNICATIONS TOOLS
VIRTUAL MEETING ROOM
PLATFORMS
VIDEO ADVISORYSESSION
TOOLS
Our Efficient Operating Model and Low Overhead Enables More Price Flexibility With Our Clients
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Creating a Stronger Marketing Plan & A Seamless User Experience
How We Operate:
Listen & Understand
Hands On & Available
Candid Communications
Aligned Interests
Collaboration Model
Transparent
Customized Approach
Virtual Technology Tools
Operational Efficiency
What We Deliver:
Practical & Realistic Solutions
Innovative Ideas
Proven Best Practices
Streamlined Activities
Cultural Transformation
Training & Knowledge Transfer
Sustained Success
Immediate Impact
Results – Not 3 Ring Binders
Our Commitment Is To Your Success
1-877-5NXTGEN (569-8436)
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Enhance Your Marketing Strategy or Product Launch
With the NextGen Marketing Group™
• Work with top marketing and product experts across the country to create winning strategies and learn best practices.
• Enjoy a “one-stop-shop” for all your marketing or product resources.
• Select the most convenient and affordable program for your needs.
• Get introduced to the latest strategies and best practices and to help you optimize the use of your resource budget. • Let us help you. Call today to set of a FREE initial consultation of visit our website and schedule a virtual advisory session with the expert you select today! Call Us Today at 1-877-5NXTGEN (569-8436) www.nextgenmktg.com
1-877-5NXTGEN (569-8436)
Thank You
Let us help you. Contact us for a free initial consultation.
1-877-5NXTGEN (569-8436) nextgenmktg.com
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NextGen Marketing Group™ Marketing and Product Experts
Team Biographies
and Credentials
Your On-Demand Marketing and Product Team
For Detailed NextGen Braintrust™ Expert Team Biographies, Please Visit Our Website at
www.nextgenmktg.com
1-877-5NXTGEN (569-8436)
As a highly experienced marketing and product executive having launched over 100 new products in his career, Greg decided the traditional business models for providing experienced marketing and product resources for businesses were outdated, inefficient, costly and very frustrating. Too much waste was present in the current process and trying to find the right resources and professional services was always a challenge. So, Greg had a vision to create a new business model----a focused team of resources that represent the very best marketing and product talent across the country providing clients with access to experts serving as advisors and outsourced resources---delivered affordably and efficiently to businesses using the latest in advanced technologies to maximize productivity, minimize cost, and drive results. That idea and was the foundation of the NextGen Marketing Group™
Prior to founding NextGen Marketing Group™, Greg spent 25 years in the technology industry as a senior Product, Marketing, Strategy, Business Development and Sales executive. He was a self-described “serial entrepreneur” –developing and launching many new digital products during his career that led to significant market share gains and new revenue sources for major companies such as Sprint, AT&T/TCI, Qwest/US WEST and Paetec/McLeodUSA. The last ten years of his corporate career Greg served as the VP of Marketing or CMO for public companies or major divisions of these companies. Greg works today with NextGen Marketing Group™ clients across the country as an outsourced executive, advisor, and business counselor helping clients improve their marketing and launch new innovative products. He has led teams in the Pharma/Health Care, Wireless, Broadband/Internet, Telecom and Entertainment industries. Greg is available as part of the NextGen BrainTrust™ expert team.
Greg Crosby Founder and
CEO
Iowa City, IA (319) 887-5665 - Office (319) 621-2424 - Mobile
greg.crosby@nextgenmktg.com
www.nextgenmktg.com
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