NewsVision Social Media Panel

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Slides from the Social Media panel at NVision, a conference on the future of journalism held March 30, 2009 at the Newseum in Washington, D.C. Panelists include Patrick Cooper of USA Today, Etan Horowitz of the Orlando Sentinel, Scott Karp of Publish2, and Jennifer Golbeck, a professor at the University of Maryland.

Transcript

Everybody’s Talking,No One Cares About You, and Nobody Can Hear You

Scream A high-minded panel discussion about the

irreversible cultural transformation that is wrecking everything journalists hold dear.

Plus: How to get over it, dive into it and use it to your

advantage.

Drinks to follow.

What Was*

Creator of Really Great Journalism

One-way distribution of your great stuff to enthused readers. Cool!

* Ca. 1439 - 2006

What Is

Creator of Really Great Journalism

Everyone creating stuff and talking each other. Uh-oh.

B

B

B

B

B

B

B

B

B

What Is [detail]

Creator of Really Great Journalism

And take a look who’s in that “Conversation.” Big uh-oh.

Simpleton

Some random

loudmouth

Little-known genius

Publisher of deep

vertical journalism

Artiste with video

camera

Twitterer with lots

of followers

That

guy

That othe

r guy

Publisher of OK

Journalism

B

B

B

B

B

B

Idiot with video

camera

B

B DRUDGE

Forces of commerce,

evil and benign

Famous person

Brilliant amateur smarter than you.

Insufferable partisan

blowhard

Annoying social media evangelistsoften refer to this as

“A persistent, transparent, inclusive, multi-media global conversation in which anybody can participate and

which nobody can control.”

And yet journalists often say they “just need a new business model.”

They are wrong. So very wrong.

And So…..?

Panelists

etanowitz Etan Horowitz is a tech reporter at the Orlando Sentinel who loves using new tools 2 connect w/ people and learn about the world. Go Terps!

btrpkc Patrick's a product innovation manager at USA TODAY, building digital spaces & tools. Previously edited, blogged, ran UGC journalism there.$

golbeck is an Assistant Professor at the University of Maryland. She studies social networks, trust and artificial intelligence for web personalizat

scottkarp Co-founder and CEO of Publish2, a platform for collaborative journalism; journalism blogger and evangelist. craigstoltz helps publishers and others use the web better, sometimes by using social media. He left the Washington Post before it was the thing to do.

Opening the conversation• Network journalism and identity

Leading the conversation• Communities and structure

Joining the larger conversation• Social media spots, but bringing strategy

Etan Horowitz

Orlando Sentinel

@etanowitz on

OrlandoSentinel.com/techblog

DON’TDON’T DODO

TweetDeck

Social Media as a Platform for Collaborative

Journalism

Scott KarpCEO, Co-Founder

www.publish2.comscott.karp@publish2.com

On the Web, Linking Is Social

The Newsroom Shares Links

Collaborating within the Newsroom

Breaking Statewide News Sparks Collaboration Across Newsrooms (and

Media Companies)

News Stories That Journalists Around the State Selected

Let’s Do This Collaboration Thing Again

Collaborating with Citizens to Gather News

Using Social Networks to Personalize News

Jennifer GolbeckUniversity of Maryland, College Park

Finding Trusted Information

How many cows in Texas?

http://www.cowabduction.com/

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