Newsroom Architecture: Helje Solberg, Verdens Gang

Why VG finally integrates

Helje SolbergEXECUTIVE EDITOR

Oct 6th 2011,London

Newspaper:

77% user payment

Online: 90 % ad revenue

Source: TNS Gallup

2000 2007 2011

Daily readers VG and VG Nett

1997 to 2011

A multitude of new channels, platforms and online businesses

6

A monoproduct transformed to intricate complexity

Source: TNS Gallup F&M 2011/9

Will we become better by integrating?

Why we integrate

COMPLEXITY User behaviour Market situation Makes us stronger

Paid content strategy: What drives willingness to pay

8.30 am

10.45 am

11.00 am

11.55 am

1 pm

2.30 pm

GIRL POWER!

6 HOURS OF LIVE VG TV COVERAGE

15:25:19 22.07.2011

1. Take care of the staff

2. Continous coverage

3. What about the paper?

473 FULL PAGES FROM JULI 23rd TO AUGUST 8th

Facebookpages## FACEBOOK ##     NUMBER OF FANS  

Total New last month A year from nowwww.facebook.com/vgnett 88 000 6 800 169 600www.facebook.com/vgteve 83 500 4 400 136 300www.facebook.com/vgnettsporten 44 000 1 000 56 000www.facebook.com/rampelys 19 500 665 27 480www.facebook.com/vgreise 15 500 500 21 500www.facebook.com/minmote 10 000 254 13 048www.facebook.com/bilogmotor 10 000 243 12 916www.facebook.com/vgspill 4 000 143 5 716www.facebook.com/vghelg 1 500 24 1 788www.facebook.com/vgdebatt 1 900 24 2 188www.facebook.com/vektklubb 1 350 46 1 902www.facebook.com/vgpluss 900 17 1 104www.facebook.com/lesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468

Theme pages

    NUMBER OF FANS  

Total New last month

www.facebook.com/brydeg 102 200

www.facebook.com/vglista 45 000

www.facebook.com/togkaos 6 289

www.facebook.com/grensesetting 6 060

www.facebook.com/svineinfluensainorge 6 214

www.facebook.com/nyenorge 4 458

www.facebook.com/norgeikrig 1 924

www.facebook.com/rikingen 1 262

www.facebook.com/samlivsbrudd 410

www.facebook.com/valget2011 3 300

TOTAL 177 117

What we try to do

Platform focus when necessary

Multimedia plans for publishing

15 minutes of feedback open for everyone

Develop a plan describing what competence we need three years from now

Making paid content be platform neutral

What we try to do

Integrate TECHNOLOGY and the READERS in our journalism

Programmers will increasingly be part of editorial teams

Build new cross platform publishing tools

One management group

50%Editorial OnlineWomenYoung

50%CommercialNewspaperMenexperienced

August 15th we moved out of seven offices and co-locate in an open landscape 

Handling multiple editorial products troughout the day