Dr. Klaus Solberg S øilen

For the Development of Organisations, Products and Quality of Life

Dr. Klaus Solberg Søilen

Given inHalmstad, December 14. 2011

An Introduction toIntelligence Studies

Prelude case

Introduction to Private and Public Intelligence

Artikelnr: 31828-01ISBN: 9789144036403Upplaga: 1Utgivningsår: 2005Sidantal: 170

Market Intelligence

2009Chinese version 2009, 2nd edition 2011

Jenster, P., Solberg Søilen, K. (2010). Business Marketing Intelligence: Analysis and Tools. In Jenster et al. Managing Business Marketing & Sales. Shanghai Far East Publishers, Shanghai

JISIB

Scope

Conferences, areans

European Competitive Intelligence Symposium3rd Edition

Competitive Intelligence: Competing, Consumingand Collaborating in a Flat World

11th & 12th June, 2009, Stockholm, Sweden

More info athttp://www.atelis.org/Version_ang/pages/evenements_3colloque_europeen.htm

Intelligence Studies

Intelligence

State

Intelligence

Military

Intelligence

Public

Intelligence

Private

Intelligence

Police

Intelligence

Business Intelligence

Competitive IntelligenceMarketing Intelligence

Financial Intelligence

Competitor Intelligence

Market

Intelligence

The Industry and the Macro Environment

The Intelligence Report

Topics from Ch 1-2

•The Hist of BI•BI at BTH and in Sweden•INT, Info and data•Information Asymmetry and Competitive Advantage•TRIPOD: INT, S an Counter INT•Interdisiplinary nature of BI•OPEN SOURCE: policy and philosophy•Shorter Product Lifecycles•The relationship to INDUSTRY and COMPANY analysis•Different working approaches, Relational VS Technical

Ethical and Legal Aspects of Intelligence Gathering

Strategies:

Defensive; CI, SecurityOffensive; INTEthical off.; OSEthical def:; Counter INT

The Time Perspective in Intelligence Analysis

Historical data

The line of the present

C E C E2

E1

E

Futurology

The immediatefuture

The near future

Time + N

From the tool box: Types of Analyses

Developing Competitor Profiles

EPS

Sales Growth

ROS

ROA

PAT

PBT

Sales

YrYrYrYrYrYrYrYrYrYrYrYrYrYrYr

UnitDivisionGroup

Financial results

EPS

Sales Growth

ROS

ROA

PAT

PBT

Sales

YrYrYrYrYrYrYrYrYrYrYrYrYrYrYr

UnitDivisionGroup

Financial results

8

7

6

5

4

3

2

1

YrYrYrYrYrYrYrYrYrYrYrYr

Market sharecontributionDirect costsSalesProduct

Product analysis

8

7

6

5

4

3

2

1

YrYrYrYrYrYrYrYrYrYrYrYr

Market sharecontributionDirect costsSalesProduct

Product analysis

Services

Sales

Marketing

Logistics out

Operations

Logistics in

Procurement

HRM

R&D

Infrastructure

NOTESSOURES

Sources of competitive advantage

Services

Sales

Marketing

Logistics out

Operations

Logistics in

Procurement

HRM

R&D

Infrastructure

NOTESSOURES

Sources of competitive advantageMarketing & sales activityMarketing & sales activity

Scope of international operationsScope of international operations

Importance of activity to groupImportance of activity to group

Notes: Assess each factor 0-10 Index is competitor score divided by own score

IndexOwnCompetitorFactor

Personnel policiesCritical success factor ratings

ImplicationsImplications

Organization philosophyWeaknessesStrengths

Apparent strategyKey factors

Notes: Assess each factor 0-10 Index is competitor score divided by own score

IndexOwnCompetitorFactor

Personnel policiesCritical success factor ratings

ImplicationsImplications

Organization philosophyWeaknessesStrengths

Apparent strategyKey factors

The Theory of Diversification of Moral Risk

Contract 1

A1

A2

A2Principal Agent 1

Contract 1 AcceptContract 2

Refuse

P

P

A1

Principal Agent 2P= PrincipalA=Agent

Ethical problems studied within Economics are sometimes presented from a bargaining, or a Principle-Agent Model (hereon, PAM) perspective.

Business Intelligence Software

Real Time Business Intelligence Systems

• Computer driven Business Intelligence Systems• The Business Intelligence System consists of an organizational structure and

an infrastructure, predominantly IT related, with a combination of selected hardware and software

• Decision Support Systems (DSS) is another, broader term and research area• The DREAM: Rea life BI System

Digital Dashboards

Rational decisions in Public Organizations A Model

Period of Conviction, (PC)

Area of Doubt(AD)

L1: Arguments for

X: Time

Y: Weighth of arguments

Period of indecision, (PI)

Time of decison, (TD)

Time of turn, TT

Period of decision maturity, (DM)

L2: Arguments Against

Scenario Analysis

Benchmarking

Ratio Analysis

Class dismissed!