Newsability
Post on 28-Jan-2015
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NewsabilityHow to shape data and change perceptions
Nikita Lukianets
This presentation was made possible with the great help of use-age organization and, specially, Teresa Colombi
Theodor Roosevelt
It’s not our resources that make us a great nation, but
how we use them
90% of information input is visual channel
Attention Economy
And we can build a model :)
Concentration [Y/N]
Volume
[#]
Stability
[∆T]
Switch
[∆E]
Big Amounts of Data and growing
Attention is scarce resource
primary → secondary priority
Attention is disturbed, deteriorated
Attention = luxury
Attention Economy
Attention = €
wepay attention
We stop reading, just sliding through materials
News, becoming old by one day, are now obsolete in hours,
and just because we pay attention to “newer” news
Content is very important
Spiked growth of information causes
attention deficit.
Herbert Simon “Information Law”, 1971
Attention deficit
hurts the economic model of news sites, blogs, search engines, online
stores, web advertising
Attention deficit
It’s about history
Interest with compliance weight
APML – Attention Profile Markup Language
What about design
Fictional
Design-wise: Use dashboard
Your Design
A Better Design
Optimized at Local Maxima
Current
Focus and Optimization
Tool: infographics
Data, Information, Knowledge
lat. informatio — explanation;gr. γραφικος — illustrative
Not tables
Not images
Tărtăria tablets [5500 BC], it has a long history
Examples: infographics
Mapping. Dynamics + Distribution
Heat Map
Heat Map
Inclusion
Scale
Mapping - comparison
Process )
Or this way
Clustering at http://www.elmundo.es/
Structure ~ real objects
Coding with Chernoff Faces
The Use of Faces to Represent Points in K-Dimensional Space Graphically, by Herman Chernoff © 1973 American Statistical Association.
Structure again: Coffee is different
Scaling
Trees
©Nikita Lukianets, LimeJam
All-in-one
Comics
Instruments
Geo-mapping
ImapBuilder - http://www.imapbuilder.com/
amMap - http://www.ammap.com/
Project Crescent, Power Pivot
Crescent (in SQL Server 2012)
Bin connection analysis
GATE – General Architecture for Text Engineering, IBM many Eyeshttp://gate.ac.uk/
Using Isotype Pictograms
lat. pictus — drawgr. γράμμα — mark
Keywords: Isotype, Vienna method, Otto Neurath & Gerd Arntz
Numbers and Meanings
Color Grades
COLOURlovershttp://www.colourlovers.com
Kuler Adobehttp://kuler.adobe.com/
Choosing the right visualization type
A formula
Statement we need to show
{X} is [huge]
Fact that looks crazy
[9 876 543 210 000 000 000 000] {X} [created] each [second]
Link to a tangible object
It is as [many] as [50x][stadiums] of [people]
Reinforce statement
and {X} is as [big] as [Jupiter]
Reinforce the statement with metaphor
If we imagine that {X} is …It will be …
TUFTE rules
1. Compare, show difference.
2. Show structure and mechanisms.
3. Use polivariant data, at least 2 dimensions.
4. Get to full integration of text, numbers, graphics.
5. Show sources and metadata.
6. Remember about content, it’s core.
Just try
Hormones rule our lives
schizophrenia anxiety happiness
depression love stress
Dopamine
Serotonin
Oxytocin
Noradrenaline
Adrenalin
Yes, you can train attention
Ivan Pavlov, 1904
Get your hands dirty
Go-do
Define objects and Structure
Define relationships
Align sequence of
actions, events
Set quantitative
criteria
Find the right model-
presentation
Why to change through design?
The IT and data-driven revolution has made business more reliable, but it has also driven courage and intuition out of management.
Bridging design thinking with management science will create better leadership. Any attempt to drive innovation with design needs to acknowledge that there are many factors within the client organization that can affect the ability to deliver innovation.
nikiluk@outlook.comskype, twitter: nikiluk
nikitalukianetsI Help companies to bring meaning to their products and services.
Start-up, Microsoft, Milano, UX, LimeJam, Hitchhike, Dance
P.S. Read Books
The Visual Display of Quantitative Information
Tufte, Edward R.
Visual Complexity: Mapping Patterns of Information
Manuel Lima
The Attention Economy: Understanding the New Currency of Business
Thomas H. Davenport
The Cinematic Mode of Production: Attention Economy and the Society of the Spectacle (Interfaces: Studies in Visual Culture)
Jonathan Beller