Newsability

NewsabilityHow to shape data and change perceptions

Nikita Lukianets

This presentation was made possible with the great help of use-age organization and, specially, Teresa Colombi

Theodor Roosevelt

It’s not our resources that make us a great nation, but

how we use them

90% of information input is visual channel

Attention Economy

And we can build a model :)

Concentration [Y/N]

Volume

[#]

Stability

[∆T]

Switch

[∆E]

Big Amounts of Data and growing

Attention is scarce resource

primary → secondary priority

Attention is disturbed, deteriorated

Attention = luxury

Attention Economy

Attention = €

wepay attention

We stop reading, just sliding through materials

News, becoming old by one day, are now obsolete in hours,

and just because we pay attention to “newer” news

Content is very important

Spiked growth of information causes

attention deficit.

Herbert Simon “Information Law”, 1971

Attention deficit

hurts the economic model of news sites, blogs, search engines, online

stores, web advertising

Attention deficit

It’s about history

Interest with compliance weight

APML – Attention Profile Markup Language

What about design

Fictional

Design-wise: Use dashboard

Your Design

A Better Design

Optimized at Local Maxima

Current

Focus and Optimization

Tool: infographics

Data, Information, Knowledge

lat. informatio — explanation;gr. γραφικος — illustrative

Not tables

Not images

Tărtăria tablets [5500 BC], it has a long history

Examples: infographics

Mapping. Dynamics + Distribution

Heat Map

Heat Map

Inclusion

Scale

Mapping - comparison

Process )

Or this way

Clustering at http://www.elmundo.es/

Structure ~ real objects

Coding with Chernoff Faces

The Use of Faces to Represent Points in K-Dimensional Space Graphically, by Herman Chernoff © 1973 American Statistical Association.

Structure again: Coffee is different

Scaling

Trees

©Nikita Lukianets, LimeJam

All-in-one

Comics

Instruments

Geo-mapping

ImapBuilder - http://www.imapbuilder.com/

amMap - http://www.ammap.com/

Project Crescent, Power Pivot

Crescent (in SQL Server 2012)

Affinity analysis

Touch Graphhttp://www.touchgraph.com

Frase-frequency analysis

Wordle Text Cloudshttp://www.wordle.net/

Bin connection analysis

GATE – General Architecture for Text Engineering, IBM many Eyeshttp://gate.ac.uk/

Using Isotype Pictograms

lat. pictus — drawgr. γράμμα — mark

Keywords: Isotype, Vienna method, Otto Neurath & Gerd Arntz

Numbers and Meanings

Color Grades

COLOURlovershttp://www.colourlovers.com

Kuler Adobehttp://kuler.adobe.com/

Choosing the right visualization type

A formula

Statement we need to show

{X} is [huge]

Fact that looks crazy

[9 876 543 210 000 000 000 000] {X} [created] each [second]

Link to a tangible object

It is as [many] as [50x][stadiums] of [people]

Reinforce statement

and {X} is as [big] as [Jupiter]

Reinforce the statement with metaphor

If we imagine that {X} is …It will be …

TUFTE rules

1. Compare, show difference.

2. Show structure and mechanisms.

3. Use polivariant data, at least 2 dimensions.

4. Get to full integration of text, numbers, graphics.

5. Show sources and metadata.

6. Remember about content, it’s core.

Just try

Hormones rule our lives

schizophrenia anxiety happiness

depression love stress

Dopamine

Serotonin

Oxytocin

Noradrenaline

Adrenalin

Yes, you can train attention

Ivan Pavlov, 1904

Get your hands dirty

Go-do

Define objects and Structure

Define relationships

Align sequence of

actions, events

Set quantitative

criteria

Find the right model-

presentation

Why to change through design?

The IT and data-driven revolution has made business more reliable, but it has also driven courage and intuition out of management.

Bridging design thinking with management science will create better leadership. Any attempt to drive innovation with design needs to acknowledge that there are many factors within the client organization that can affect the ability to deliver innovation.

[email protected], twitter: nikiluk

nikitalukianetsI Help companies to bring meaning to their products and services.

Start-up, Microsoft, Milano, UX, LimeJam, Hitchhike, Dance

P.S. Read Books

The Visual Display of Quantitative Information

Tufte, Edward R.

Visual Complexity: Mapping Patterns of Information

Manuel Lima

The Attention Economy: Understanding the New Currency of Business

Thomas H. Davenport

The Cinematic Mode of Production: Attention Economy and the Society of the Spectacle (Interfaces: Studies in Visual Culture)

Jonathan Beller