Net Com Social Media Presentation

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Social Media Optimization

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What is Social Media?

Media and websites designed to be grown, supported and used through social interaction.

Social media supports the human need for social interaction, using Internet based features to transform broadcast media monologues (one to many) into social media dialogues (many to many).

It transforms people from content consumers

into content producers.

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Why Use Social Media?

27 million in October 2009

300 Millions User

924 Million unique visitors per year

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Why Use Social Media?

Over 70% of Indians Use Social Media Tools

& Websites monthly

According to research as many as 68 percent buyers of Indian car buyers go online before stepping into the an actual car showroom

• However they still prefer to purchase the car from a showroom where they can ‘touch & feel’ the car

• Over 75 percent are male, aged between 22 & 55 years. Most are from the big metro cities & 65 % of them are employed

Forums- Blogs- Netwoking Sites- Reviews- Surveys- Wikis- Video Sites

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Why Use Social Media?

It’s Free but, You must invest Time.

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Why Use Social Media?

Build Connection & Network

No events needed, no walls to stop you.

General Public

Clients / Consumers

Small Business Owners

Organizations & Non-profits

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Why Use Social Media?

To Learn & Listen.

There are thousands of intelligent people and Companies sharing ideas, links, blog posts, websites, case studies, opinions and more.

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Why Use Social Media?

To Market, Show Experience & Transparency

In sharing your own ideas, experience and expertise, you build your own network. Social media allows a broadcast medium for you to communicate & market.

Promote your own web or blog content

Announce new services / products

Offer specials or promotions

Provide visibility into your operation

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The Value Of The Tool

It’s not a silver bullet, it’s how you use it.

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How Can A Bank Use SM?

Be Different

• Promote local events

• Show community

• Educate

• Non marketing speak

Be a Resource

• Help

• Answer questions

• Make connection

• Offer links

Be Human

• Introduce staff

• Care

• Don’t talk all biz

• Have personality

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Becoming the homepage of Indians

• Connect Network & Share

• Non-profits & many small businesses have fan pages

• Your friends, family, acquaintances, past co-workers, clients

• Bring a professional tone

Share links, photos, community, services, experience

You can also create a fan page for your business

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Post & share photos of community expos, events, youth sports team you sponsor, parades and more.

Create Conversation.

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Post & share your PRESS RELEASES online.

Post to your website or blog.Promote on your Facebook page

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Photos

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Discussions

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Updates

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A tweet is a short (140character) message

• Connect follow & interact with anyone, anywhere

• Peers, industry, news, celebrity, businesses

• Mirco- blogging conversations, links, tags

No, it’s not just this >>

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http://twitpic.com/135xa - There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy.

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My Experience with Twitter

• Access to other great industry minds• Interaction with local & regional people• Interaction with national media editors, business

leaders, Hall of Famers• Leads & prospects

• Sales – Over $50K in closed business in last year

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Traffic

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Business Blogging

• A flexible, open format to show the vibe of your bank

• Display your expertise

• Elaborate on your offering

• Case studies, examples of services/relationship at work

• Industry news

Benefits: More content, SEO, more human, relevant, feeds & subscriptions

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Business Blogging

A Blog makes a great target/hub for all of your social media efforts and even traditional marketing

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Blog Commenting

USER CONTENT

“

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Influencers

Social Media is full of them.

Content Producers: They are Tweeters, Bloggers, highly social, willing to link, talk

about and contribute.

They communicate and market for you.

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Thank YouNet Com Team

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