National Advertising Media Kit 2011-2012
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l a vozNational Advertising Media Kit 2011-2012
PCI Rate Black & White: $8.25
Modular Rates (Black & White)
De Anza College is located
in Cupertino, CA, 12 miles
outside of San Jose, in the
Bay Area. One of the larger
community colleges in
California, De Anza enrolls
over 25,000 students.
La Voz is the official student
newspaper of De Anza college
and is largely read by the
campus community. Printing
3,500 copies weekly during
the school year, the paper is
a highly effective medium to
reach the De Anza student
population. Advertising
opportunities for the 2011-
2012 academic year include:
display advertising, color
advertising, online advertising,
classified advertising, insert
distribution, and participation
in one of our many special
issues.
About Us General Information
Frequency: Days Published:Circulation:Readership:School Location:Metro Area:
WeeklyMonday3,50010,500Cupertino, CASan Jose, CA
Color Rates
Size5 col (10.25”) W x 16.0” H3 col (6.063”) W x 16.0” H2 col (4.00“) W x 16.0” H5 col (10.25”) W x 8.0” H3 col ((6.063”) W x 7.0” H5 col (10.25”) W x 4.0” H
Size10 col (20.5”) W x 16.0” H5 col (10.25”) W x 16.0” H5 col (10.25“) W x 16.0” H
Rate$630.00$396.00$264.00$330.00$173.25$165.00
Rate$1,100.00$750.00
$1,150.00
1 Spot Color: $150.00CMYK (Process, 4-color): $450.00
Display Advertising
School Enrollment:Format:Full Page Size:Column Widths:
25,1915 Column Tabloid5 col (10.25”) W x 16.0” H1) 1.875”2) 4.0”3) 6.063”4) 8.125”5) 10.25”
• Minimum size to place an ad: 10 column inches • Ads more than 14.0” in height will be billed at the full page height of 16.0”
Demographics
School Type:Highest Degree:10-11 In-State Tuition:10-11 In-State Student Expenses:Most Popular Degrees:Male/Female Ratio:On Campus Housing:Graduation Rate:Transfer Out Rate:
EthnicityWhite:Black (Non Hispanic):Hispanic:Asian/Pacific Islander:American Indian/Alaskan Native:Race/Ethnicity Unknown:Non-Resident Alien:
2-Year PublicAssociate’s Degree$878.00$6,233 - $18,068Business, Social Sciences50% / 50%No56%15%
Percentage22%3%15%37%1%12%7%
Size Restrictions
DescriptionFull PageLarge Half Page Vertical Small Half Page VerticalHalf Page HorizontalLarge Quarter Page VerticalQuarter Page Horizontal
DescriptionDouble Truck (Inside Spread)Page 3/Inside Cover, Full Page AdBack Page, Full Color Ad
Premium Placement(Black & white unless otherwise noted)
*All premium display subject to availability.
Please Note: La Voz only accepts inserts in designated newspaper racks.
l a vozNational Advertising Media Kit 2011-2012
Classified Advertising
Package50 (qty) words
Rate$40.00
Min. InsertionsMax. Insertions% Discount
Column InchesPCI Rate
2 6 10 14 185 9 13 17 +5% 10% 15% 20% 25%
1000 1500$7.15 $6.75
Frequency Discounts*
Bulk Contracts*
Online Discounts
*The discounts will not be applied to color costs. For color ads, the discounts will apply to the black and white portion only and the advertiser will pay the full color rate.
Display Advertising Discounts
Online Advertising
Insert Distribution
Classified Discounts• Run in all issues in a given semester and receive 10% off• Run in all issues in a given academic year and receive 15% off
Rate Per Month$700.00$650.00$495.00
Size (In Pixels)Rectangle, 300 x 250Skyscraper, 160 x 600Small Horizontal Banner, 468 x 60
• Run an online ad for one month in addition to a display ad and receive 15% off the online advertising invoice.• Run 3 months or more and receive 20% off total online advertising invoice.
Please Note: These discounts cannot be combined
Max Size: 8.5” x 11.0”Max Insert Amount: 750 Single Sheets
Description5 Racks:10 Racks:
Monthly Rate$1,050.00$1,800.00
Weekly Rate$350.00$600.00
Inserts are distributed in newspaper racks located in high traffic locations throughout the campus. Insert distribution is an extremely cost-effective option to achieve high levels of impressions. Insert inventory is monitored by La Voz staff and replenished as needed. Photo proof of performance also provided and included in cost.
http://www.lavozdeanza.com/
l a vozNational Advertising Media Kit 2011-2012
Fall 2011
September: 26 - Orientation Issue
October: 3 - Hispanic Heritage Month Issue, 10, 17, 24, 31
November: 7, 14, 21, 28
Winter 2012
January: 9, 17*, 23, 30
February: 6 - Black History Month Issue, 13, 21*, 27
March: 5 - Women’s History Month Issue, 12, SPRING BREAK
Spring 2012
April: 23, 30
May: 7, 14 - Asian/Pacific Amer. Month Issue, 21, 29*
June: 4 - LGBT Pride Month Issue, 11, 18 - Graduation Issue
Publication Dates
Deadline and Contact Information
MediaMate, LLC200 Brickstone Sq., Suite 505
Andover, MA 01810P 888.897.7711F 978.231.0300
E orders@mymediamate.com www.mymediamate.com
Academic Calendarhttp://www.deanza.edu/calendar/
Space and material deadline for display advertising is 7 business days prior to run date.
Please note: Our deadline is 7 business days, not 7 weekdays. For example, if your ad is run-ning on Tuesday, October 27th, your artwork and space reserva-tion is due Friday, October 16th.
La Voz has hired MediaMate to be its exclusive Ad Manager. MediaMate is not an agency. MediaMate is the direct ad manager on staff, and all rates published on this media kit are direct rates. Please be sure to update your contact informa-tion for La Voz to the below to ensure all correspondence and ad materials are received.
Payments should be made out to MediaMate and mailed to: MediaMate, LLC, 200 Brickstone Sq., Suite 505, Andover, MA 01810 or to pay by credit card call MediaMate at 888.897.7711. Accepted card types are Visa, Mastercard, Discover, and Amex.
All information subject to change at anytime.
• PDF with all fonts embedded• EPS file with all fonts embedded• All images should be 200-300dpi• Color images must be in CMYK format• Black and white images must be in grayscale
Basic Creative Requirements
* Denotes Tuesday Issue
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