la voz National Advertising Media Kit 2010-2011 PCI Rate Black & White: $8.25 Modular Rates (Black & White) De Anza College is located in Cupertino, CA, 12 miles outside of San Jose, in the Bay Area. One of the larger community colleges in California, De Anza enrolls over 26,000 students. La Voz is the official student newspaper of De Anza college and is largely read by the campus community. Printing 3,500 copies weekly during the school year, the paper is a highly effective medium to reach the De Anza student population. Advertising opportunities for the 2010 - 2011 academic year include: display advertising, color advertising, online advertising, classified advertising, insert distribution, and participation in one of our many special issues. About Us General Information Frequency: Days Published: Circulation: Readership: School Location: Metro Area: Weekly Monday 3,500 10,500 Cupertino, CA San Jose, CA Color Rates Size 5 col (10.25”) W x 16.0” H 3 col (6.063”) W x 16.0” H 2 col (4.00“) W x 16.0” H 5 col (10.25”) W x 8.0” H 3 col ((6.063”) W x 7.0” H 5 col (10.25”) W x 4.0” H Size 10 col (20.5”) W x 16.0” H 5 col (10.25”) W x 16.0” H 5 col (10.25“) W x 16.0” H Rate $630.00 $396.00 $264.00 $330.00 $173.25 $165.00 Rate $1,100.00 $750.00 $1,150.00 1 Spot Color: $150.00 CMYK (Process, 4-color): $450.00 Display Advertising School Enrollment: Format: Full Page Size: Column Widths: 26,056 5 Column Tabloid 5 col (10.25”) W x 16.0” H 1) 1.875” 2) 4.0” 3) 6.063” 4) 8.125” 5) 10.25” • Minimum size to place an ad: 10 column inches • Ads more than 14.0” in height will be billed at the full page height of 16.0” Demographics School Type: Highest Degree: 09-10 In-State Tuition: 09-10 In-State Student Expenses: Most Popular Degrees: Male/Female Ratio: On Campus Housing: Graduation Rate: Transfer Out Rate: Ethnicity White: Black (Non Hispanic): Hispanic: Asian/Pacific Islander: American Indian/Alaskan Native: Race/Ethnicity Unknown: Non-Resident Alien: 2-Year Public Associate’s Degree $891.00 $5,990 - $17,237 Business, Social Sciences 49% / 51% No 46% 17% Percentage 23% 6% 16% 35% 0% 13% 7% Size Restrictions Description Full Page Large Half Page Vertical Small Half Page Vertical Half Page Horizontal Large Quarter Page Vertical Quarter Page Horizontal Description Double Truck (Inside Spread) Page 3/Inside Cover, Full Page Ad Back Page, Full Color Ad Premium Placement (Black & white unless otherwise noted) *All premium display subject to availability. Please Note: La Voz only accepts inserts in designated newspaper racks.
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l a vozNational Advertising Media Kit 2010-2011
PCI Rate Black & White: $8.25
Modular Rates (Black & White)
De Anza College is located
in Cupertino, CA, 12 miles
outside of San Jose, in the
Bay Area. One of the larger
community colleges in
California, De Anza enrolls
over 26,000 students.
La Voz is the official student
newspaper of De Anza college
and is largely read by the
campus community. Printing
3,500 copies weekly during
the school year, the paper is
a highly effective medium to
reach the De Anza student
population. Advertising
opportunities for the 2010 -
2011 academic year include:
display advertising, color
advertising, online advertising,
classified advertising, insert
distribution, and participation
in one of our many special
issues.
About Us General Information
Frequency: Days Published:Circulation:Readership:School Location:Metro Area:
WeeklyMonday3,50010,500Cupertino, CASan Jose, CA
Color Rates
Size5 col (10.25”) W x 16.0” H3 col (6.063”) W x 16.0” H2 col (4.00“) W x 16.0” H5 col (10.25”) W x 8.0” H3 col ((6.063”) W x 7.0” H5 col (10.25”) W x 4.0” H
Size10 col (20.5”) W x 16.0” H5 col (10.25”) W x 16.0” H5 col (10.25“) W x 16.0” H
DescriptionDouble Truck (Inside Spread)Page 3/Inside Cover, Full Page AdBack Page, Full Color Ad
Premium Placement(Black & white unless otherwise noted)
*All premium display subject to availability.
Please Note: La Voz only accepts inserts in designated newspaper racks.
l a vozNational Advertising Media Kit 2010-2011
Classified Advertising
Package50 (qty) words
Rate$40.00
Min. InsertionsMax. Insertions% Discount
Column InchesPCI Rate
2 6 10 14 185 9 13 17 +5% 10% 15% 20% 25%
1000 1500$7.15 $6.75
Frequency Discounts*
Bulk Contracts*
Online Discounts
*The discounts will not be applied to color costs. For color ads, the discounts will apply to the black and white portion only and the advertiser will pay the full color rate.
Display Advertising Discounts
Online Advertising
Insert Distribution
Classified Discounts• Run in all issues in a given semester and receive 10% off• Run in all issues in a given academic year and receive 15% off
Rate Per Month$700.00$650.00$495.00
Size (In Pixels)Rectangle, 300 x 250Skyscraper, 160 x 600Small Horizontal Banner, 468 x 60
• Run an online ad for one month in addition to a display ad and receive 15% off the online advertising invoice.• Run 3 months or more and receive 20% off total online advertising invoice.
Please Note: These discounts cannot be combined
Max Size: 8.5” x 11.0”Max Insert Amount: 750 Single Sheets
Description5 Racks:10 Racks:
Monthly Rate$1,050.00$1,800.00
Weekly Rate$350.00$600.00
Inserts are distributed in newspaper racks located in high traffic locations throughout the campus. Insert distribution is an extremely cost-effective option to achieve high levels of impressions. Insert inventory is monitored by La Voz staff and replenished as needed. Photo proof of performance also provided and included in cost.
http://www.lavozdeanza.com/
l a vozNational Advertising Media Kit 2010-2011
Fall 2010
September: 20 - Orientation Issue
October: 4 - Hispanic Heritage Month Issue, 11, 18, 25 - Transfer Day Issue**
November: 1, 8, 15, 22, 29
Winter 2011
January: 3, 18*, 24, 31 - Black History Month Issue
February: 7, 14, 22*, 28
March: 7 - Women’s History Month Issue, 14 - Spring Break Issue, SPRING BREAK
Space and material deadline for display advertising is 7 business days prior to run date.
Please note: Our deadline is 7 business days, not 7 weekdays. For example, if your ad is run-ning on Tuesday, October 27th, your artwork and space reserva-tion is due Friday, October 16th.
La Voz has hired MediaMate to be its exclusive Ad Manager. MediaMate is not an agency. MediaMate is the direct ad manager on staff, and all rates published on this media kit are direct rates. Please be sure to update your contact informa-tion for La Voz to the below to ensure all correspondence and ad materials are received.
Payments should be made out to MediaMate and mailed to: MediaMate, 52 Stiles Rd., Suite 206, Salem, NH 03079 or to pay by credit card call MediaMate at 888.897.7711 or 603.898.7711. Accepted card types are Visa, Mastercard, Discover, and Amex.
All information subject to change at anytime.
• PDF with all fonts embedded• EPS file with all fonts embedded• All images should be 200-300dpi• Color images must be in CMYK format• Black and white images must be in grayscale