Transcript
NANCY J. PICHARD
Director of visual marketing and merchandising
My Portfolio
Catalog covers 3 out of 28 examples that I have managed, marketed, merchandised and styled annually.
Talbots Inc
May catalog – 96 pages , customer demand of $10 million
2 mailings with total circulation of $3.4 million
Chic Chic BloomMay brings even more springtime creations. Charming cardigans, essential scarves, and our new symbol, the dragonfly. Leaf through the pages of our spring catalog and enjoy the season in full bloom.
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Talbots Inc
April catalog – 136 pages , customer demand of $19 million 2 mailings with total circulation of $2.8 million
All in Bloom April has us thinking of gardens – and flowers. Planting them, watching them grow, admiring them on dresses, skirts and tops. Here you’ll find a veritable gathering of all things spring, a celebration of the season in full flower.
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Talbots Inc
March catalog – 52 pages , customer demand of $4.7 million 2 mailings with total circulation of $2.5 million
Spring Fever If there’s Irish linen, it must be spring. Look for bamboo too – unexpected, a little exotic. And the most brilliant shades of blue. The pages of this book are filled with inspired ideas. As perfectly wearable now as they will be throughout the season.
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Talbots Inc
Key item Cashmere Cardigan of the Season
Merchandised and styled novelty and solid.
Marketed cardigan as the perfect accessory.
Talbots Inc
Skirts and Sandals of the Season
Merchandised and styled unique looks.
Marketed items as the perfect pair.
Talbots Inc
Scarf Headquarters
Merchandised and styled scarves showing versatility.
Marketed as the essential accessory.
Talbots Inc
Linen Headquarters
Merchandised and styled Irish linen showing full assortment and beautiful color range.
Marketed as the linen for all her lifestyle needs.
Talbots Inc
Neutral Zone
Accessories and shoes in the freshest neutrals.
Marketed as the perfect accompany to her wardrobe. Added touch to make it her own.
Talbots Inc
The Perfect Dress
The ever important dress of the season. A must have to answer the question of what to wear?
Marketed as the perfect style to flatter.
Talbots Inc
Chino Headquarters
The ever important chino – A wardrobe essential.
Marketed as the basis to any look.
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