Nancy J 1

NANCY J. PICHARD

Director of visual marketing and merchandising

My Portfolio

Catalog covers 3 out of 28 examples that I have managed, marketed, merchandised and styled annually.

Talbots Inc

May catalog – 96 pages , customer demand of $10 million

2 mailings with total circulation of $3.4 million

Chic Chic BloomMay brings even more springtime creations. Charming cardigans, essential scarves, and our new symbol, the dragonfly. Leaf through the pages of our spring catalog and enjoy the season in full bloom.

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Talbots Inc

April catalog – 136 pages , customer demand of $19 million 2 mailings with total circulation of $2.8 million

All in Bloom April has us thinking of gardens – and flowers. Planting them, watching them grow, admiring them on dresses, skirts and tops. Here you’ll find a veritable gathering of all things spring, a celebration of the season in full flower.

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Talbots Inc

March catalog – 52 pages , customer demand of $4.7 million 2 mailings with total circulation of $2.5 million

Spring Fever If there’s Irish linen, it must be spring. Look for bamboo too – unexpected, a little exotic. And the most brilliant shades of blue. The pages of this book are filled with inspired ideas. As perfectly wearable now as they will be throughout the season.

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Talbots Inc

Key item Cashmere Cardigan of the Season

Merchandised and styled novelty and solid.

Marketed cardigan as the perfect accessory.

Talbots Inc

Skirts and Sandals of the Season

Merchandised and styled unique looks.

Marketed items as the perfect pair.

Talbots Inc

Scarf Headquarters

Merchandised and styled scarves showing versatility.

Marketed as the essential accessory.

Talbots Inc

Linen Headquarters

Merchandised and styled Irish linen showing full assortment and beautiful color range.

Marketed as the linen for all her lifestyle needs.

Talbots Inc

Neutral Zone

Accessories and shoes in the freshest neutrals.

Marketed as the perfect accompany to her wardrobe. Added touch to make it her own.

Talbots Inc

The Perfect Dress

The ever important dress of the season. A must have to answer the question of what to wear?

Marketed as the perfect style to flatter.

Talbots Inc

Chino Headquarters

The ever important chino – A wardrobe essential.

Marketed as the basis to any look.

“FIN”

THANK YOU FOR WATCHING

Nancy J. Pichard

[email protected]