Naming Research
Post on 11-Jun-2015
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Naming ResearchCalifornia Restaurant
Total Responses: 150
In which state do you currently reside?
California0%
10%20%30%40%50%60%70%80%90%
100%
100%
In what part of California do you reside?
North West
North East
Central West
Central Central East
South West
South East
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
9.33%
5.33%
19.33%
28.00%
11.33%
8.00%
18.67%
Do you live in one of the following cities?
Los Angeles San Diego San Fransisco None of the Above
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
11.33% 12.00% 10.67%
66.00%
Name1: Overall is your impression of this name positive, negative or neutral?
Positive Neutral Negative0.00%
10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%
100.00%
34.00%
54.67%
11.33%
Name2: Overall is your impression of this name positive, negative or neutral?
Positive Neutral Negative0.00%
10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%
100.00%
25.33%
52.00%
22.67%
Name3: Overall is your impression of this name positive, negative or neutral?
Positive Neutral Negative0.00%
10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%
100.00%
35.33%
50.67%
14.00%
Name4: Overall is your impression of this name positive, negative or neutral?
Positive Neutral Negative0.00%
10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%
100.00%
30.00%
50.00%
20.00%
Name5: Overall is your impression of this name positive, negative or neutral?
Positive Neutral Negative0.00%
10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%
100.00%
56.67%
34.00%
9.33%
Name6: Overall is your impression of this name positive, negative or neutral?
Positive Neutral Negative0.00%
10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%
100.00%
40.00%36.00%
24.00%
Name1
Doesnt fit at all
Doesnt fit very well
Neither fits nor does not
fit
Somewhat fits
Fits very well0.00%5.00%
10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%
28.67%
18.67% 18.00% 20.67%
14.00%
Name2
Doesnt fit at all
Doesnt fit very well
Neither fits nor does not
fit
Somewhat fits
Fits very well0.00%5.00%
10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%
40.00%
17.33% 18.00% 21.33%
3.33%
Name3
Doesnt fit at all
Doesnt fit very well
Neither fits nor does not
fit
Somewhat fits
Fits very well0.00%5.00%
10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%
20.67%16.00%
18.67%24.67%
20.00%
Name4
Doesnt fit at all
Doesnt fit very well
Neither fits nor does not
fit
Somewhat fits
Fits very well0.00%5.00%
10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%
28.67%
18.67% 17.33%
24.67%
10.67%
Name5
Doesnt fit at all
Doesnt fit very well
Neither fits nor does not
fit
Somewhat fits
Fits very well0.00%5.00%
10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%
20.00%
14.00% 13.33%
24.67%28.00%
Name6
Doesnt fit at all
Doesnt fit very well
Neither fits nor does not
fit
Somewhat fits
Fits very well0.00%5.00%
10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%
26.67%
14.67% 16.00%21.33% 21.33%
(Description of Restaurant)Based on your knowledge of what this restaurant offers, please
rate each name on the following attributes: Fun Place to Eat
Name1 Name2 Name3 Name4 Name5 Name60%
5%
10%
15%
20%
25%
30%
35%
40%
25%27%
20% 21%
16%17%
10%
17%
10%
14%
11%
8%
25%
29%
25%
31%
23% 22%22%
17%
29%27%
32%
26%
17%
11%
15%
7%
19%
27%
12345
Completely Disagree
Completely Agree
(Description of Restaurant) Based on your knowledge of what this restaurant offers, please
rate each name on the following attributes: Offers Fresh Ingredients
Name1 Name2 Name3 Name4 Name5 Name60%
5%
10%
15%
20%
25%
30%
35%
40%
20% 20%
17%15%
12% 11%
15%
18%
13%
15%
9%11%
35% 35%
27%
33%
27%25%
15%
17%
23% 23%
29%
21%
15%
9%
21%
14%
23%
31%
12345
Completely Disagree
Completely Agree
(Description of Restaurant) Based on your knowledge of what this restaurant offers, please
rate each name on the following attributes: Family Oriented Restaurant
Name1 Name2 Name3 Name4 Name5 Name60%
5%
10%
15%
20%
25%
30%
35%
40%
22%23%
14% 15%
11%
16%15%
19%
11%
16% 15%
12%
29%
35%33% 33%
25% 26%
19%
14%
20%
27%
24%
19%
15%
9%
21%
9%
25%
27%
12345
Completely Disagree
Completely Agree
(Description of Restaurant) Considering your general attitude or feeling toward each name and click on the response that indicates how much you like or
dislike each one.
Name1 Name2 Name3 Name4 Name5 Name60%
5%
10%
15%
20%
25%
30%
35%
40%
25%
29%
15%
22%
13%
16%
20%
23%
13% 12%
9% 9%
21%23%
25%
35%
22%21%20% 20%
27%
21%
31%
26%
15%
5%
21%
11%
25%
28%
Dislike very muchDislike somewhatNeitherLike somewhatLike very much
(Description of Restaurant) Considering your attitudes and feelings about the restaurant as
you understand it, click on the response that best indicates if you would go to a restaurant with this name.
Name1 Name2 Name3 Name4 Name5 Name60%
5%
10%
15%
20%
25%
30%
35%
40%
15%
24%
11%13%
11% 12%
20%
25%
13%15%
3%
11%
27%
30%
33%
38%
31%
22%23%
15%
28%
23%
28%26%
15%
7%
14%
11%
27%
29%
Definitely would not goProbably would not goMight or might not goProbably would goDefinitely would go
Of the names we have shown you, please rank your first and second choices for this restaurant name.
(number of 1st and 2nd votes for each name)
0
10
20
30
40
50
60
19
11
22
10
33
56
22
4
30
19
51
25
1st2nd
How many times do you eat out in a given week?
Less than 1 1 - 3 times 4 - 7 times Never0%
10%
20%
30%
40%
50%
60%
70%
18%
69%
11%
3%
What is your gender?
Male Female0%
10%20%30%40%50%60%70%80%90%
100%
53%47%
What is your annual household income?
<$25,000 $25,000 - $50,000
$50,000 - $75,000
$75,000 - $100,000
$100,000 -
$150,000
$150,000 -
$200,000
$200,000+
Prefer not to
disclose
0%
5%
10%
15%
20%
25%
30%
17%
30%
19%
11%
3% 2%1%
17%
What is your age?
<18 years old 18 - 24 years old
25 - 34 years old
35 - 44 years old
45 - 54 years old
55 - 64 years old
65+ years old0%
5%
10%
15%
20%
25%
30%
7%
29%
26%
20%
14%
2% 3%
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