Multimedia Strategy Consultation for Achievest on 12.1.2015

Leveraging Multimedia for Growth

Jared Brick Dec. 1, 2015

MEETING AGENDA

• Multimedia Strategy • Content Marketing • Thought Leadership • Create + Syndicate + Generate • Video + Stories + Youtube • Content Calendar • Tech Syndication • Q&A Moving On

FOUNDING DIRECTOR

made on MINDNODE

MULTIMEDIA MARKETING

LEVERAGING VIDEO

INNOVATION + DISRUPTION

from IBM for Entrepreneurs

Uber has no taxis Airbnb has no real estate Alibaba has no inventory

Facebook creates no content Netflix owns no cinemas

DELARE IT THEN LEAD

THOUGHT LEADERS

PERCEPTIONS + VALUES

Innovator

Game Changer

Disruptor

Iconic

Break the Mold

Driver

Rule Breaker

Rebel

Fighter

HerderReputation

LeaderRenegade

Cowboy

Expert

Respected

AuthorityInventor

Specializer

BrillianceAuthor

Speaker

Deep Diver

Thinker

BHMC DEFINITION

“Someone that is leading their market, not just an expert but dictating their career or industry in a new direction.

No longer only for Ph.Ds, Authors or Speakers…

Experts Transforming into Leaders!

OUR BHMC ETHOS

CREATE SYNDICATE GENERATE

LEVERAGE YOUR STORY?

WHY STORYTELLING?

MAKE YOUR STORY…

• NOVEL • EMOTIONAL • MEMORABLE

VIDEO vs. TEXT

60,000 X Faster than

Text

39% more likely to Share

CONTENT STRATEGY

“This information is out there, all around us… you simply need to know how to grab it, I know how!”

Heat 1995

BHMC 80 / 20 RULE

OPC -SHARED CONTENT

YOUR PROMOTIONAL CONTENT

CONTENT GENESIS

Podcast

VIDEOS

WEBSITE + BLOG

Email

POSTS

Youtube PulseMediumEvergreen

InstagramPinterest

Cover Shot

IMAGES

CREATE VISUAL ORGINALS

MOBILE + VIDEO

LIVE VIDEO COMMUNICATIONS

CONTENT CALENDAR

CURRENT EVENTS + SEASONAL

PLAN TARGET MEDIA CONTENT SYNDICATE ENGAGE

EFFICIENCY TECH TOOLS

STOP SHARING… SYNDICATE

ARTICLE BLOG POST TOOL

EMAIL + ROI

PERSONALIZATION

DYNAMIC CONTENT AUTOMATION TOOLS

MOBILE OPTIMIZED

LINK TO VIDEOS

RESURRECT CONTENT

AUDIENCES + ADS

VIDEO CONTENTSOCIAL CONTENT PRO CONTENT

FACEBOOK ADS

“IF YOU ARE NOT SPENDING $1,000 A DAY ON FACEBOOK ADS, YOU ARE NOT

LEVERAGING MODERN MARKETING! ~ BRENDON BURCHARD

LEAD GEN FUNNEL

THE ONLINE SALES FUNNEL OFFER LEAD MAGNET CONTENT

BUILD UP EMAIL BASE DRIP CAMPAIGNS

GET THE SALE $$$

Q&A

THANK YOU

jared@bhmedia.co TW @bhmediaco

bhmedia.co

MARKETING BUDGETS

VIDEO SET-UP REQUIREMENTS

blah!

HD Cam Phone + mic

Tripod

Side Light at 45º

Side Light at 45º

GREEN or BLUE SCREEN

Script it or freeflow