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Leveraging Multimedia for Growth Jared Brick Dec. 1, 2015
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Multimedia Strategy Consultation for Achievest on 12.1.2015

Jan 12, 2017

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Page 1: Multimedia Strategy Consultation for Achievest on 12.1.2015

Leveraging Multimedia for Growth

Jared Brick Dec. 1, 2015

Page 2: Multimedia Strategy Consultation for Achievest on 12.1.2015

MEETING AGENDA

• Multimedia Strategy • Content Marketing • Thought Leadership • Create + Syndicate + Generate • Video + Stories + Youtube • Content Calendar • Tech Syndication • Q&A Moving On

Page 3: Multimedia Strategy Consultation for Achievest on 12.1.2015

FOUNDING DIRECTOR

made on MINDNODE

Page 4: Multimedia Strategy Consultation for Achievest on 12.1.2015

MULTIMEDIA MARKETING

Page 5: Multimedia Strategy Consultation for Achievest on 12.1.2015

LEVERAGING VIDEO

Page 6: Multimedia Strategy Consultation for Achievest on 12.1.2015

INNOVATION + DISRUPTION

from IBM for Entrepreneurs

Uber has no taxis Airbnb has no real estate Alibaba has no inventory

Facebook creates no content Netflix owns no cinemas

Page 7: Multimedia Strategy Consultation for Achievest on 12.1.2015

DELARE IT THEN LEAD

THOUGHT LEADERS

Page 8: Multimedia Strategy Consultation for Achievest on 12.1.2015

PERCEPTIONS + VALUES

Innovator

Game Changer

Disruptor

Iconic

Break the Mold

Driver

Rule Breaker

Rebel

Fighter

HerderReputation

LeaderRenegade

Cowboy

Expert

Respected

AuthorityInventor

Specializer

BrillianceAuthor

Speaker

Deep Diver

Thinker

Page 9: Multimedia Strategy Consultation for Achievest on 12.1.2015

BHMC DEFINITION

“Someone that is leading their market, not just an expert but dictating their career or industry in a new direction.

No longer only for Ph.Ds, Authors or Speakers…

Experts Transforming into Leaders!

Page 10: Multimedia Strategy Consultation for Achievest on 12.1.2015

OUR BHMC ETHOS

CREATE SYNDICATE GENERATE

Page 11: Multimedia Strategy Consultation for Achievest on 12.1.2015

LEVERAGE YOUR STORY?

Page 12: Multimedia Strategy Consultation for Achievest on 12.1.2015

WHY STORYTELLING?

Page 13: Multimedia Strategy Consultation for Achievest on 12.1.2015

MAKE YOUR STORY…

• NOVEL • EMOTIONAL • MEMORABLE

Page 14: Multimedia Strategy Consultation for Achievest on 12.1.2015

VIDEO vs. TEXT

60,000 X Faster than

Text

39% more likely to Share

Page 15: Multimedia Strategy Consultation for Achievest on 12.1.2015

CONTENT STRATEGY

“This information is out there, all around us… you simply need to know how to grab it, I know how!”

Heat 1995

Page 16: Multimedia Strategy Consultation for Achievest on 12.1.2015

BHMC 80 / 20 RULE

OPC -SHARED CONTENT

YOUR PROMOTIONAL CONTENT

Page 17: Multimedia Strategy Consultation for Achievest on 12.1.2015

CONTENT GENESIS

Podcast

VIDEOS

WEBSITE + BLOG

Email

POSTS

Youtube PulseMediumEvergreen

InstagramPinterest

Cover Shot

IMAGES

Page 18: Multimedia Strategy Consultation for Achievest on 12.1.2015

CREATE VISUAL ORGINALS

Page 19: Multimedia Strategy Consultation for Achievest on 12.1.2015

MOBILE + VIDEO

LIVE VIDEO COMMUNICATIONS

Page 20: Multimedia Strategy Consultation for Achievest on 12.1.2015

CONTENT CALENDAR

CURRENT EVENTS + SEASONAL

PLAN TARGET MEDIA CONTENT SYNDICATE ENGAGE

Page 21: Multimedia Strategy Consultation for Achievest on 12.1.2015

EFFICIENCY TECH TOOLS

Page 22: Multimedia Strategy Consultation for Achievest on 12.1.2015

STOP SHARING… SYNDICATE

Page 23: Multimedia Strategy Consultation for Achievest on 12.1.2015

ARTICLE BLOG POST TOOL

Page 24: Multimedia Strategy Consultation for Achievest on 12.1.2015

EMAIL + ROI

PERSONALIZATION

DYNAMIC CONTENT AUTOMATION TOOLS

MOBILE OPTIMIZED

LINK TO VIDEOS

RESURRECT CONTENT

Page 25: Multimedia Strategy Consultation for Achievest on 12.1.2015

AUDIENCES + ADS

VIDEO CONTENTSOCIAL CONTENT PRO CONTENT

Page 26: Multimedia Strategy Consultation for Achievest on 12.1.2015

FACEBOOK ADS

“IF YOU ARE NOT SPENDING $1,000 A DAY ON FACEBOOK ADS, YOU ARE NOT

LEVERAGING MODERN MARKETING! ~ BRENDON BURCHARD

Page 27: Multimedia Strategy Consultation for Achievest on 12.1.2015

LEAD GEN FUNNEL

THE ONLINE SALES FUNNEL OFFER LEAD MAGNET CONTENT

BUILD UP EMAIL BASE DRIP CAMPAIGNS

GET THE SALE $$$

Page 28: Multimedia Strategy Consultation for Achievest on 12.1.2015

Q&A

Page 30: Multimedia Strategy Consultation for Achievest on 12.1.2015

MARKETING BUDGETS

Page 31: Multimedia Strategy Consultation for Achievest on 12.1.2015

VIDEO SET-UP REQUIREMENTS

blah!

HD Cam Phone + mic

Tripod

Side Light at 45º

Side Light at 45º

GREEN or BLUE SCREEN

Script it or freeflow