Multi-location Search and Social PUBCON 2015

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Multi-Location SearchHow to Maximize Rankings Across Thousands of Stores

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What’s the Goal?

(Maximum Visibility)

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What is Involved?

Accurate Data Helpful Landing Page

Growing Visibility Reputation

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Who is Involved?

Local Data Specialist Content Writer

Public Relations ORM Specialist

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Tools

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Paid Search Local-targeted campaigns Location extensions Query data to apply to SEO efforts

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City-Level Page (CLP) – Organic Listings

https://www.publicstorage.com/oregon/self-storage-portland-or

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City-Level Page (CLP) – Organic Listings More helpful than competing pages Serves users on any device or browser Serves users on slow connections Marked up for search engines (schema) Includes relevant (and helpful) content Earned links from city resource pages

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Property-Level Page (PLP) – Pack Listings

https://www.umamiburger.com/locations/anaheim/

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Property-Level Page (PLP) – Pack Listings More helpful than competing pages Serves users on any device or browser Serves users on slow connections Marked up for search engines (schema) Includes Google Map & driving directions Includes relevant (and helpful) content Business listings in local & regional directories

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The New Study is Out (Thanks Moz!)https://moz.com/local-search-ranking-factors

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Download a Free Local Strategy Guide

http://www.seoroadmap.org/local-seo/