Search Analytics and Traffic Analysis Competitive Analytics Pubcon South at Austin 2011 Prashant Puri Co-Founder, AdLift.com
Search analytics and traffic analysis - Pubcon 2011
Jan 23, 2015
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Search Analytics and Traffic AnalysisCompetitive Analytics
Pubcon South at Austin 2011
Prashant PuriCo-Founder, AdLift.com
About Me.
ADLIFT CONFIDENTIAL | @puriprashant 2
I Can’t Think!
“The Twitterization of our culture has revolutionized our lives, but with an unintended consequence—our overloaded brains freeze when we have to make decisions.”
-- Newsweek, Feb 2011 (http://bit.ly/hTDbbn )
ADLIFT CONFIDENTIAL | @puriprashant 3
@puriprashant
Three Important Questions You Should Ask Yourself
1. How do my competitors rank ?
2. How much SEO traffic do my competitors drive?
3. Why are they driving more traffic than I am? (Why are my competitors out ranking me?)
ADLIFT CONFIDENTIAL | @puriprashant 4
Tools
RANK TRAFFIC LINKS
ADLIFT CONFIDENTIAL | @puriprashant 5
How Do My Competitors Rank?
• Advanced Web Ranking– Control– Fixed Pricing
• SEOMOZ Rank Tracker– Online– Bundled
• Raven Rankings Tracker– Online– Bundled
ADLIFT CONFIDENTIAL | @puriprashant 6
How much SEO traffic is my competitor driving?
Compete > Search Referrals
ADLIFT CONFIDENTIAL | @puriprashant 7
How much SEO traffic is my competitor driving? (Cont..)
Compete > Search Referrals
Natural Referrals
363,066
ADLIFT CONFIDENTIAL | @puriprashant 8
How much SEO traffic is my competitor driving? (Cont..)
Natural Referrals
363,066
From Hitwise
Natural Referrals
335,698
Paid Referrals
547,718
From Compete
Using Hitwise to Validate
ADLIFT CONFIDENTIAL | @puriprashant 9
Other Opportunities?
ADLIFT CONFIDENTIAL | @puriprashant 10
Why is my competitor out ranking me?
• Use SEOMoz to analyze anchor text distribution
These 7 columns from SEOMoz Keyword Difficulty Tool.
http://www.seomoz.org/keyword-difficulty/
These 4 columns from SEOMoz OpenSiteExplorer
http://www.opensiteexplorer.org/
ADLIFT CONFIDENTIAL | @puriprashant 11
Why is my competitor out ranking me?
• Tracking Link Graphs via Majestic SEO
Macys
JCPenny
Nordstrom
ADLIFT CONFIDENTIAL | @puriprashant 12
Thank You!
Prashant Puri, Co-Founder – [email protected]@puriprashant
ADLIFT CONFIDENTIAL | @puriprashant 13
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