Transcript
History
Sistema Shyam TeleServices Limited (SSTL), also known as Mobile TeleSystems and commonly referred to by the abbreviation MTS.
• MTS is the Indian subdivision of Russian MobileTeleSystems telecommunication company headquartered in New Delhi, India.
• It provides wireless voice,broadband Internet, messaging and data services in India.
• MTS India is a subsidiary of Russian conglomerate Sistema and operates across India with over 16 million customers as on 2012.
management
• Andrei DubovskovPresident, Chief Executive Officer, Chairman of the Executive Board
• Alexey KornyaVice President, Chief Financial Officer, Member of the Executive Board
• Michael HeckerVice President, Strategy and Corporate Development, Member of the Executive Board
• Vasyl LatsanychVice President, Marketing, Member of the Executive Board
• Andrei UshatskiyVice President, Chief Technology Officer, Member of the Executive Board
• Vadim SavchenkoVice President, Sales and Customer Service, Member of the Executive Board
Cont…
• Frederic Vanoosthuyze
Vice President, Information Technology, Member of the Executive Board
• Ruslan Ibragimov
Vice President, Corporate and Legal Matters, Member of the Executive Board
• Ivan Zolochevskiy
CEO/General Director MTS Ukraine, Member of the Executive Board
• Valery Shorzhin
Director, Procurement Management
size
• they are operating across India with over 16 million customers.
• they have a total national subscriber base of 14.88 million.
• Currently the company has about 1,500 employees in India.
• they are planning to have 5,000-6,000 people by the end of June 2010.
• They are also planning to hire new directors to increase our focus in the (Indian) market.
location
• Delhi (headquarters)
• Gujrat
• Karnataka
• Kerala
• Kolkata
• Rajasthan
• Tamilnadu
• Utterpradesh (west uttarkand)
• West bangal( sikkam,andaman nikobar)
Feature of the product
• Mblaze is their CDMA based high speed mobile broadband service offered in India.
• The services download speeds of “upto3.1MBps” and upload speed of “upto1.8 MBps”.
Benefits of mts membership
• Discount on job posting at the MTS Career Web page.
• Scholarships exclusively for MTS student members
• Opportunities to network with other professionals in your area.
• Calling feature value packages
USP / differentiation
• Top 100 Most Powerful Brands.
• World Communications Awards 2008
• GSMA 13th Annual Global Mobile Awards.
Attractive offer
“National Telecom Award”.
The award is recognition of MTS establishing itself as a strong challenger brand in the market..
Segmentation
MASS MARKET-
(mass production, mass distributions, )
Mass promotions- one product to all buyers
TARGET CUSTOMER
especially targeted at youth.
Because they believe that staying logged on opens up a world of opportunities for them,
Conclusion
• MTS is a multinational corporation of a new type, based in a high-growth emerging market and simultaneously entering other developing markets with a unified brand. Having been recognized internationally for corporate governance and transparency, MTS is not only a leading Russian blue-chip company, but a truly global organization
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