mts m blaze

ASSIGNMENTON

SALES MANAGEMENT

MTS MBLAZE

Slide Title

Badlo life ka plan

Congestion free mobile network…..

History

Sistema Shyam TeleServices Limited (SSTL), also known as Mobile TeleSystems and commonly referred to by the abbreviation MTS.

• MTS is the Indian subdivision of Russian MobileTeleSystems telecommunication company headquartered in New Delhi, India.

• It provides wireless voice,broadband Internet, messaging and data services in India.

• MTS India is a subsidiary of Russian conglomerate Sistema and operates across India with over 16 million customers as on 2012.

management

• Andrei DubovskovPresident, Chief Executive Officer, Chairman of the Executive Board

• Alexey KornyaVice President, Chief Financial Officer, Member of the Executive Board

• Michael HeckerVice President, Strategy and Corporate Development, Member of the Executive Board

• Vasyl LatsanychVice President, Marketing, Member of the Executive Board

• Andrei UshatskiyVice President, Chief Technology Officer, Member of the Executive Board

• Vadim SavchenkoVice President, Sales and Customer Service, Member of the Executive Board

Cont…

• Frederic Vanoosthuyze

Vice President, Information Technology, Member of the Executive Board

• Ruslan Ibragimov

Vice President, Corporate and Legal Matters, Member of the Executive Board

• Ivan Zolochevskiy

CEO/General Director MTS Ukraine, Member of the Executive Board

• Valery Shorzhin

Director, Procurement Management

size

• they are operating across India with over 16 million customers.

• they have a total national subscriber base of 14.88 million.

• Currently the company has about 1,500 employees in India.

• they are planning to have 5,000-6,000 people by the end of June 2010.

• They are also planning to hire new directors to increase our focus in the (Indian) market.

location

• Delhi (headquarters)

• Gujrat

• Karnataka

• Kerala

• Kolkata

• Rajasthan

• Tamilnadu

• Utterpradesh (west uttarkand)

• West bangal( sikkam,andaman nikobar)

Feature of the product

• Mblaze is their CDMA based high speed mobile broadband service offered in India.

• The services download speeds of “upto3.1MBps” and upload speed of “upto1.8 MBps”.

Benefits of mts membership

• Discount on job posting at the MTS Career Web page.

• Scholarships exclusively for MTS student members

• Opportunities to network with other professionals in your area.

• Calling feature value packages

Styles / Varieties

Origin (country)

“ India”

USP / differentiation

• Top 100 Most Powerful Brands.

• World Communications Awards 2008

• GSMA 13th Annual Global Mobile Awards.

Attractive offer

“National Telecom Award”.

The award is recognition of MTS establishing itself as a strong challenger brand in the market..

competitors

other competitors

Market mix

• Low price cost

• Good consumer base.

• Innovative strategy.

• Advanced Technology

• Value

Market share of all the companies

Segmentation

MASS MARKET-

(mass production, mass distributions, )

Mass promotions- one product to all buyers

TARGET CUSTOMER

especially targeted at youth.

Because they believe that staying logged on opens up a world of opportunities for them,

Conclusion

• MTS is a multinational corporation of a new type, based in a high-growth emerging market and simultaneously entering other developing markets with a unified brand. Having been recognized internationally for corporate governance and transparency, MTS is not only a leading Russian blue-chip company, but a truly global organization