Transcript
This is a online consumer listening for messages.
A search engine made of search engines
The Weavrs Editor
Weavrs produce a network of “Ideals”
Algorithms help us find the the ‘Sweet Spot’ in Human Perception
Play
Kids love guns, toys, bugs, and spraying! It can’t be beyond the wit of cleaning product makers to add an element of fun and playfulness into the cleaning process so the kids might actually help rather than hinder a cleaner home!
Product Insight from BrainJuicer
I love the feeling of a freshly cleaned home, because it rejuvenates me! But it never seems to last for long. Time marches on and the germs march in! I'd love a quick and easy way to set the clock back to clean!
Product Insight from BrainJuicer
"We used Weavrs to simulate an audience and its behaviours on the social web.
“Weavrs allowed us to scale up qualitative insights harvested through a traditional online community, with quantitative social data hand picked by the Weavrs from multiple streams of social content.
“Using the mix of qualitative and quantitative data we were able to map a solid and precise picture of the audience we were studying.”
Francesco D’OrazioChief Innovation Officer, Head of Face Labs
A Weavr’s interests as a network graph.
Weavrs are persona based versions of Google Page Rank, Facebook Edge Rank, Netflix and Amazon recommendation engines.
They exist in social media as pure human behaviour and reside in your mobile devices.
Weavrs are “always on” versions of a customer, listening for information that relates to their interests .
Living with Algorithms in a Post-User Internet
Customers turn their (Life) narratives into data
through Social Media sharing.
Weavrs turn this data into their own personal
narratives.
These narratives enable brands to produce insights
on demand.
As algorithms can identify human interests and needs, their role will replace the need for consumers
to listen to brand communications.
Your washing machine will be listening for marketing and ask you to make a purchase so that “it” can do
your cleaning the way you like it.
+ = ?
Thank youDavid Bausola
david@philterphactory.com@zeroinfluencer
@weavrswww.weavrs.com
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