Transcript
TUTORIAL PROJECT
MOVILE APPGRADE: 9MEMBERS
• JORGE LUIS OROZCO• IVETTE CARRANZA• CYNTHIA ORTEGA• NOEMI JARAMILLO• DIEGO MARTINEZ • GARY RUILOVA
MISION:• Provide information about routes of urban transport in the city of
Guayaquil. Helping to foreign people and students to be guided properly through the city with mobile technology. Providing a high quality service that is a reformer for the country.
• Be the national mobile application that leads the Ecuadorian market, promoting information to all citizens about urban transport routes. Get agreements with countries of South America to expand internationally. Be in constant innovation, implementing the latest technology for application updates.
VISION:
Distinctive signs Requirements for registration• Phonetic search• Aperture of a virtual box.• Presentation of the request at the online service of IEPI.• Payment of the solicitude ($208.00)
Sector specific legislation Our company belongs to the Technologic sector, which creates a
mobile app that provides information about the routes of the urban transport in the city of Guayaquil. Helping foreign people and students to be guided correctly through the city and also offering a service of high quality that makes better our country.
Requierements for operation of the product: • Approval card of the ATM.• Registration of brand.• Define the especifications of the app to the possible consumers.
4Cs of Marketing and E-Marketing
C1: Convenience for costumer
4Cs of Marketing and E-Marketing
C2: Customer wants and needs
4Cs of Marketing and E-Marketing C3: Cost to customer
This app doesn't have any cost to the consumer. You can downloaded it for free at Google Play
C4: Communication with the customerFlyersSponsorsSocial NetworksLanding
INCOME:Initially, our APP is gonna be negotiated by the value of $1,05 per download.We have the Budget of the anual sales of publicity per download
151.737 People
EXPENSES:$2.500,00 Initial cost of the APP
$4.500 Minimun wage of the programmer.$1200 Maintenance of the APP
$1.200,00 Rent$303,79 General and administrative expenses.
$1.000,00 20000 flyers printed.
UTILITIES:Income - Expenses$159.323,8
5 - $10.703,79 = $148.620,06
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