Morgenmøde business intelligence sitecore-website
Post on 15-Jan-2015
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Sitecore. Compelling Web Experiences
Page 1 www.sitecore.net
webcontent
management
digital marketing system
Sitecore. Compelling Web Experiences
Page 2 www.sitecore.net
Goals & Engagement
Values
Campaign Management
Rules Based Personalization
A/B split & MV testing
Personas & profiling
Predictive personalization
Engagement
Automation
E-mail campaigning
Sales enablement with CRM
integration
Cross Channel presence
digital marketing
system
Sitecore. Compelling Web Experiences
Page 4 www.sitecore.net
motivation?
Sitecore. Compelling Web Experiences
Page 5 www.sitecore.net
Sitecore. Compelling Web Experiences
Page 6 www.sitecore.net
Sitecore. Compelling Web Experiences
Page 7 www.sitecore.net
Sitecore. Compelling Web Experiences
Page 8 www.sitecore.net
Sitecore. Compelling Web Experiences
Page 9 www.sitecore.net
Sitecore. Compelling Web Experiences
Page 10 www.sitecore.net
engagement intelligence
datamart
engagement intelligence
analyzer
sitecore analytics database
Sitecore. Compelling Web Experiences
Page 11 www.sitecore.net
jeg vil gerne se...
Sitecore. Compelling Web Experiences
Page 12 www.sitecore.net
Hvilke kampagner giver mest værdi eller flest konverteringer...
Set ud fra kilde eller kanal?
Sitecore. Compelling Web Experiences
Page 13 www.sitecore.net
Hvilke søgeord er brugt mest – og skaber mest værdi?
Ved første besøg... og af hvem?
Sitecore. Compelling Web Experiences
Page 14 www.sitecore.net
grav dybere...
Sitecore. Compelling Web Experiences
Page 15 www.sitecore.net
Indsigt i forhold til værdi, profilering, segmentering, mv...
• øget trafik• sign ups til nyhedsbrev mv.
... men værdifuldt?
FINANSIEL REKONSTRUKTION
whitepaper
Sitecore. Compelling Web Experiences
Page 16 www.sitecore.net
...et eksempel
Sitecore. Compelling Web Experiences
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Sitecore. Compelling Web Experiences
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Sitecore. Compelling Web Experiences
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1Goals: Conversions og Value
Sitecore. Compelling Web Experiences
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1Goals: Conversions og Value
Sitecore. Compelling Web Experiences
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Goals: Conversions og Value
Sitecore. Compelling Web Experiences
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Goals: Conversions og Value
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Goals: Conversions og Value
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Goals: Conversions og Value
Sitecore. Compelling Web Experiences
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AssetsBrowserBusiness UnitCampaignClassificationDeviceEntry PageExit Page
Average Visit DurationConversionsConversions ValueDownloadsNew VisitorsNew Visitors ValueNew Visitors VisitsPage Views
PeriodProfileReferring SiteScreenSiteSite Search KeywordTraffic TypeVisit AttributesVisitor Attributes
First Visit CampaignFirst Visit KeywordFirst Visit Traffic TypeGoalKeywordLanguageLocationOSPage
PotentialSite Searches CountTime On PageUnique VisitorsValueValue Per VisitVisit DurationVisits…
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Sitecore. Compelling Web Experiences
Page 26 www.sitecore.net
AssetsBrowserBusiness UnitCampaignClassificationDeviceEntry PageExit Page
Average Visit DurationConversionsConversions ValueDownloadsNew VisitorsNew Visitors ValueNew Visitors VisitsPage Views
PeriodProfileReferring SiteScreenSiteSite Search KeywordTraffic TypeVisit AttributesVisitor Attributes
First Visit CampaignFirst Visit KeywordFirst Visit Traffic TypeGoalKeywordLanguageLocationOSPage
PotentialSite Searches CountTime On PageUnique VisitorsValueValue Per VisitVisit DurationVisits…
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Sitecore. Compelling Web Experiences
Page 27 www.sitecore.net
Strategic vs. Operational
Sitecore. Compelling Web Experiences
Page 28 www.sitecore.net
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