Sitecore. Compelling Web Experiences Page 1 www.sitecore.net web content management digital marketing system
Morgenmøde business intelligence sitecore-website
Jan 15, 2015
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Sitecore. Compelling Web Experiences
Page 1 www.sitecore.net
webcontent
management
digital marketing system
Sitecore. Compelling Web Experiences
Page 2 www.sitecore.net
Goals & Engagement
Values
Campaign Management
Rules Based Personalization
A/B split & MV testing
Personas & profiling
Predictive personalization
Engagement
Automation
E-mail campaigning
Sales enablement with CRM
integration
Cross Channel presence
digital marketing
system
Sitecore. Compelling Web Experiences
Page 4 www.sitecore.net
motivation?
Sitecore. Compelling Web Experiences
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Sitecore. Compelling Web Experiences
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Sitecore. Compelling Web Experiences
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Sitecore. Compelling Web Experiences
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Sitecore. Compelling Web Experiences
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Sitecore. Compelling Web Experiences
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engagement intelligence
datamart
engagement intelligence
analyzer
sitecore analytics database
Sitecore. Compelling Web Experiences
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jeg vil gerne se...
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Hvilke kampagner giver mest værdi eller flest konverteringer...
Set ud fra kilde eller kanal?
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Hvilke søgeord er brugt mest – og skaber mest værdi?
Ved første besøg... og af hvem?
Sitecore. Compelling Web Experiences
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grav dybere...
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Indsigt i forhold til værdi, profilering, segmentering, mv...
• øget trafik• sign ups til nyhedsbrev mv.
... men værdifuldt?
FINANSIEL REKONSTRUKTION
whitepaper
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...et eksempel
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Sitecore. Compelling Web Experiences
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Sitecore. Compelling Web Experiences
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1Goals: Conversions og Value
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1Goals: Conversions og Value
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Goals: Conversions og Value
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Goals: Conversions og Value
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Goals: Conversions og Value
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Goals: Conversions og Value
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AssetsBrowserBusiness UnitCampaignClassificationDeviceEntry PageExit Page
Average Visit DurationConversionsConversions ValueDownloadsNew VisitorsNew Visitors ValueNew Visitors VisitsPage Views
PeriodProfileReferring SiteScreenSiteSite Search KeywordTraffic TypeVisit AttributesVisitor Attributes
First Visit CampaignFirst Visit KeywordFirst Visit Traffic TypeGoalKeywordLanguageLocationOSPage
PotentialSite Searches CountTime On PageUnique VisitorsValueValue Per VisitVisit DurationVisits…
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AssetsBrowserBusiness UnitCampaignClassificationDeviceEntry PageExit Page
Average Visit DurationConversionsConversions ValueDownloadsNew VisitorsNew Visitors ValueNew Visitors VisitsPage Views
PeriodProfileReferring SiteScreenSiteSite Search KeywordTraffic TypeVisit AttributesVisitor Attributes
First Visit CampaignFirst Visit KeywordFirst Visit Traffic TypeGoalKeywordLanguageLocationOSPage
PotentialSite Searches CountTime On PageUnique VisitorsValueValue Per VisitVisit DurationVisits…
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Strategic vs. Operational
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