Transcript
Tuesday, 10 January 12
Brief
Show the beauty of craftsmanship and elegance thatthe Meisterstuck from Montblanc has.
Tuesday, 10 January 12
Problem
People tend to not care much about what penthey use when putting down their signatures.
Putting down your signature is the momentthat you’ve decided on something important,no matter how big or small.
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Insight
Many have got dreams and aspiration to be orown the very best.
They don’t realise how every single thing thatthey do contributes to their achievements.
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Direct Mail
Outside Inside
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Online
Users either arrive viathe DM sent to them or through the print ad.
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Users then are treated toan AR video from the DM.
Users are then given a brief showcase of how these pen drawings are beautifully done.
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Users are then asked to upload their signature and a short statement of their dreams/aspirations.
3 most voted signatures/dreams would have their wishes fulfilled.
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Ambient
Public are invited to put their signatures down on the board.
Most beautiful signature would be featured on Montblanc’s monthly magazine and in-store.
Tuesday, 10 January 12
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