Mont blanc

Evolution Of The Name

MONT BLANC-Highest mountain in the ALPS i.e 4810 mts. meaning White Mountains

6 rounded edges of the star signifies the same Edelweiss- a European mountain flower “nobel

whiteness” A Bird Splat

History

Founders of SIMPLO FELLER PENS IN 1908

Claus-Johannes Voss, Alfred Nehemias,August Eberstein –GERMAN MAUFACTURERS OF HIGH CLASS GOLD & FOUNTAIN PENS

Technology used – Build-in ink well….

NO BLOT ON THE BEST SUNDAY DRESS

Safety fountain pen – “Rouge et Noir” in 1909

became the pinnacle of writing instrument

HISTORY

The ICON name –registered in 1910

A STAR IS BORN – MONTBLANC star emblem became the brand logo & trademark in 1913

MILESTONE IN HISTORY

Launch of Montblanc “Meisterstuck” in 1924

After 1926 –global expansion in 60 different countries

A Difference in Elevation

For the first time nib was engraved with number “4810” –height of mountain Mont Blanc

SIGN OF SUPREME QUALITY

HISTORY

Official name launched in 1934

MONTBLANC SIMPLO GMBH

Post II WW started a Meisterstuck series in 1955

BOUTIQUES AROUND THE WORLD 350 IN 70 COUNTRIES

DUNHILL acquired Montblanc in 1977 Further taken over by VENDOME LUXURY

GROUP S.A Presently known as Richemont group -2nd

largest in the world

CHARACTERSTICS

Models after 1990 has the following Serial number located on top of clip Written “made in Germany” & “Pix” Barrel of pen reveals a reddish hue under strong

lighting

BRANDING-ART & CULTURE

Supporting UNICEF since 2004 – provide children with the access to quality education

Social engagements & cultural commitments

149 celebrities wrote personal statements –later on engraved on pens were auctioned for all the proceeds going to UNICEF

Organized a charitable PHOTO SHOP PROJECT in 2009

Product Profile – Initiated in 1995

SPECIAL & LIMITED EDITIONS

• A Fabulous masterpiece :The Mont Blanc Limited Writers Edition Carlo Collodi

Mont Blanc honors theatre visionary Max Reinhardt

Crowning moments :The Wedding Collection

Is Mahatma Gandhi the ultimate brand-Mont Blanc strategy ???

Gandhi limited Edition to endorse a culture of greed in the name of a man who would have scorned it.

SOUL MAKERS

FOR 100 YEARS

Launched Anniversary edition featuring Mont Blanc Diamond

First brand worldwide to posses its own patented diamond cut derived logo

CUSTOMER SERVICE

All repairs done within the boutique itself NIB exchange service Free engraving services to customers 2 year warranty on all the products Personalized embossing & packaging

THANK YOU