Transcript
OPERA ON THE MALLHD
Broadcasts of
Opening Night
Increased Civic
Footprint
Attracting New
Audiences
EXPERIENCE IN SAN FRANCISCO INDICATE
BENEFITS OF FREE BROADCASTS
From 2007-2011, added 48,542 new households of potential buyers
More than 4,000 of these new patrons purchased $1.4 million in tickets through
onsite and follow-up offers
Opera Philadelphia plan seeks to add 5000 new households a year to fuel new patron
ticket sales
Data provided by San Francisco Opera
RANDOM ACTS OF CULTURE
80 Random Acts in 2
Years
14 Million Views
RANDOM ACTS OF CULTURE
12.7 million views in 227 countries
9 million views in USA
Economic Impact in
Philadelphia:
Spurred $500,000 in Donations
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