OPERA ON THE MALL HD Broadcas ts of Opening Night Increas ed Civic Footpri nt Attract ing New Audienc es
OPERA ON THE MALLHD
Broadcasts of
Opening Night
Increased Civic
Footprint
Attracting New
Audiences
EXPERIENCE IN SAN FRANCISCO INDICATE
BENEFITS OF FREE BROADCASTS
From 2007-2011, added 48,542 new households of potential buyers
More than 4,000 of these new patrons purchased $1.4 million in tickets through
onsite and follow-up offers
Opera Philadelphia plan seeks to add 5000 new households a year to fuel new patron
ticket sales
Data provided by San Francisco Opera
RANDOM ACTS OF CULTURE
80 Random Acts in 2
Years
14 Million Views
RANDOM ACTS OF CULTURE
12.7 million views in 227 countries
9 million views in USA
Economic Impact in
Philadelphia:
Spurred $500,000 in Donations