MODERNIZE DETAIL PRODUCT LEADERSHIP REFLECTIVE YARNS.

KNITSQ4 2015

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PRODUCT LEADERSHIP

REFLECTIVE

YARNS

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PRODUCT LEADERSHIP

YARNS

FRESHSILOS

MEN

’SK

NIT

S

THE BREAKDOWNEDIFICE YTD UNIT SALES 1/3/15

Ultimate Beanie - 16%

Dock Fold – 8%Boom Ballie – 11%

Flip Brimmer – 12%Stagger Rev Beanie – 25%

Glencoe – 8%

$30$30

$25 $30$25

COMPETITIVE MATRIX

$30 $22

$30

Key Styles

80%OF

ASSORTMENT

KEYSTONE $22

Add ons

20%OF

ASSORTMENT

BLACKCOMB $24

DOCK FOLD $24

ALTA ZERO $26

SHARP $26

ULTIMATE $24ECLIPSE $20

CASCADES $24

2014 Top SellersEDIFICE YTD UNIT SALES 1/3/15

Aria Headband – 9%

Phoenix Beanie – 16%

Ellory Headband – 16%

Cypher Military – 11% Wynter Brimmer – 13%Colorado Brimmer – 14%

EDIFICE YTD UNIT SALES

BLACK WHITE GREY

45% 20%

COLOR BREAKDOWN

24%

EDIFICE YTD UNIT SALES

BEANIE

23%

STYLE TYPE

44%

HEADBANDBRIMMER

33%

$27

$30

$22

$35

COMPETITIVE MATRIX

$18

$16

$30

KEY STYLES

80%OF

ASSORTMENTPalisades $28 Ellory $20Lynx $26

Paradise $24 Powder $24

Add ons

20%OF

ASSORTMENT

Phoenix $26

Snowbird $22

heaven $26

holiday $20

CONSUMER EXPERIENCE – IN STORE

2/27/15ORDERS DUE

Q4 15 INLINE