Mobility Planning Mar09sm 123641148049 Phpapp01
Post on 26-Jun-2015
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5thfinger!
MOBILITY PLANNING.!
This is mobility.!
5thfinger!
5thfinger!
This is a mobile phone.!
We are experts in Mobility.!
5thfinger!
We are experts in Mobility.!
Our job is helping brands engage consumers living on the go.!
5thfinger!
By tapping into context.!
5thfinger!
5thfinger!5thfinger!
They are NOT
interested in
spam.!
Creating !
utility.!
5thfinger!
Exploiting functionality.!
Extending the big idea.!
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Or creating it.!
5thfinger!
Sounds easy,
right?!
5thfinger!
A lot of brands goof it up.!
5thfinger!
A real understanding of mobility is the key.!
5thfinger!
So here are
a few
things
worth
thinking
about.!
5thfinger!
1. Mobile users are interested in
mobile advertising.!
56% of teens!
37% of adults!
Harris Interactive, 2008!
www.flickr.com/photo/_yupa_/2857165042!
5thfinger!
They are NOT
interested in
spam.!
5thfinger!
It has to add !
value.!
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2. Not all users
are created
equal.!
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Endless devices.!
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For endless places.!
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3. Utility
means
different
things to
different
people.!
http://www.flickr.com/photos/phae/2847283320/!
5thfinger!
Work.!
5thfinger!
Play.!
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4. Just because its mobile…!
doesn’t mean it’s viral.!
5thfinger!
The power of mobile marketing rests in the marketing.!
Mobile is just the channel.!
5thfinger!
4. Designing for
the mobile web
is similar to the
PC, but not the
same.!
5thfinger!
The ability to be
anywhere and
access the
internet adds
some new
considerations. !
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Like Context. !
Where are they?!
What are they doing?!
How are they getting to the site (web-to-mobile, OOH call-to-action)?!
5thfinger!
5. Content is still king, but not “king sized.”!
Is the content short and crisp?!
Is it relevant given the context?!
Does it add value that other devices/media doesn’t?!
5thfinger!
At the end of the day…!
Inventive !
thinking.!
Delivery and !
accountability.!
Ideas! Execution! Return!
5thfinger!
5thfinger!
Its why people
prefer this.!
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And this.!
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Or how one
company
found
100,000 !new
subscribers
per month.!Source: Sports Business Journal 2008!
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And how
serious
change
happened.!
San Francisco Office!
+1 415 294 2040!
5thfinger!
Sydney Office!
+61 2 8307 7888!
New York Office!
+1 646 578 8202!
MORE THAN MESSAGING.!
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