Mobilepdf

Mobile MarketingOverview

Faran Thomason

Video Game and Consumer products industry veteran

Nintendo, Atari, MGA

Manufacturing, Business Development

Social Mobile Development

Mobile Device Market Size5.1 Billion people own a mobile phone!

Over 90% of these phones are in arms reach

Smartphone dominate platform(but there are still billions of “dumbphones”)

Smartphone sales exceed PC sales

Tablets on the rise

Hardware Wars

It’s mainly a 2 horse race Android vs iOS

Android is fragmented(over 400 different devices)

iOS has the money

Fun Facts

Mobile Marketing will provide around 12% of global advertising by 2016 and will grow to almost $30 billion

People spend 2.7 hours a day on mobile devices

Activities include web, games, video & Apps!

Who is your customer

Who are they?

Where do they consume?

How do they engage?

When do they engage?

+

Popular Formats

Banner

Video

SMS/MMS

Email

Search

Too Many Choices!

Ad Mob, Mojiva, Jumptap, iMobi

Tracking via hasoffers

Over 2000 ad networks and platforms...

Not to mention affiliates!

Social PlatformsPinterest

Foursquare

Twitter

Facebook

Instagram

You Tube

Apps

Leverage Hardware

Apps have higher engagement

Sponsor Apps for branding

At Mercy of Apple/App Store

Competition!

Crackdown on UDID & incentives

Make your own App

Appmaker

Odesk/Elance

HTML 5No need to submit to platform owner

Cross platform

Discovery from search

Not a mature platform

Varied payment infrastructure

No GPS or phone feature access

hybrid/ app store shell

Local61% of local mobile search results in a phone call

89% of customers search before making a purchase

9 out 10 mobile searches lead to action

Mobile coupons have 10x the redemption rate

84% of small business has seen an increase from mobile marketing

Video

200 Million views of video on mobile

Keep ads short (15 seconds)

Keep small due to bandwith issues

The Future

86% use mobile device while watching TV, 2nd Screen Apps compliment viewing experience

Real world rewards for clicking on ads(Kiip)

Gamification incorporating game elements into real life

Wrap Up

Wild West

Lots of change and lots of opportunity

Take stats w/ grain of salt

Test, track & find what works for you...

Have fun!

Thank YouFaran ThomasonFarant@aol.com