Mobile Marketing Overview
Jun 26, 2015
Mobile MarketingOverview
Faran Thomason
Video Game and Consumer products industry veteran
Nintendo, Atari, MGA
Manufacturing, Business Development
Social Mobile Development
Mobile Device Market Size5.1 Billion people own a mobile phone!
Over 90% of these phones are in arms reach
Smartphone dominate platform(but there are still billions of “dumbphones”)
Smartphone sales exceed PC sales
Tablets on the rise
Hardware Wars
It’s mainly a 2 horse race Android vs iOS
Android is fragmented(over 400 different devices)
iOS has the money
Fun Facts
Mobile Marketing will provide around 12% of global advertising by 2016 and will grow to almost $30 billion
People spend 2.7 hours a day on mobile devices
Activities include web, games, video & Apps!
Who is your customer
Who are they?
Where do they consume?
How do they engage?
When do they engage?
+
Popular Formats
Banner
Video
SMS/MMS
Search
Too Many Choices!
Ad Mob, Mojiva, Jumptap, iMobi
Tracking via hasoffers
Over 2000 ad networks and platforms...
Not to mention affiliates!
Social PlatformsPinterest
Foursquare
You Tube
Apps
Leverage Hardware
Apps have higher engagement
Sponsor Apps for branding
At Mercy of Apple/App Store
Competition!
Crackdown on UDID & incentives
Make your own App
Appmaker
Odesk/Elance
HTML 5No need to submit to platform owner
Cross platform
Discovery from search
Not a mature platform
Varied payment infrastructure
No GPS or phone feature access
hybrid/ app store shell
Local61% of local mobile search results in a phone call
89% of customers search before making a purchase
9 out 10 mobile searches lead to action
Mobile coupons have 10x the redemption rate
84% of small business has seen an increase from mobile marketing
Video
200 Million views of video on mobile
Keep ads short (15 seconds)
Keep small due to bandwith issues
The Future
86% use mobile device while watching TV, 2nd Screen Apps compliment viewing experience
Real world rewards for clicking on ads(Kiip)
Gamification incorporating game elements into real life
Wrap Up
Wild West
Lots of change and lots of opportunity
Take stats w/ grain of salt
Test, track & find what works for you...
Have fun!