Mobile Technology for Presenting and Touring

Mobile Technology for Presenting & Touring

APAP NYC 2013

David DombroskyChief Marketing OfficerInstantEncore.com

Mobile technology is NOT the future.It’s the PRESENT.

There are currently 6 Billion mobile subscribers worldwide.

That’s 87% of the world’s population. SOURCE

There are over 1.2 Billion people accessing the web from their mobile devices.

Over 300,000 apps have been developed in the past 3 years. SOURCE

As of June 2012, there were 321.7 million wireless subscriber connections

in the U.S.

That’s a penetration rate of 101% SOURCE: CTIA

If you were waiting for a “tipping point,” it’s already happened.

• Nearly 1 in 4 smartphone users also use a tablet computer.

• In comparison, 10% of basic mobile phone subscribers also use a tablet.

"Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home." • Mark Donovan, Senior VP of

Mobile, comScore

Tablet Computers

By 2014, more than one in three US internet users will have a tablet device.

We can’t afford to engage with mobile.

You most likely already participate in “mobilized” online environments.

NOT TRUE.

Common “Mobilized” Online Tools

•Facebook•Twitter•YouTube•Other social media

•Blogs•iTunes•Google Maps•Media sites

QR Codes•QR = “quick

response”•Bar codes can

be linked to content

•QR Code readers are free

•Generators are also free (example: Bit.ly)

In 2011, marketing research firm Lab42 surveyed 500 Americans over the age of 13 to discover where people saw QR codes, how they were using them, and why they were scanning (or not)

What mobile-friendly content do you have that you could link to a QR code today?

Three Questions:

1. How many visitors are coming to your website each month via mobile devices?

2. Is your website mobile-optimized?3. How many monthly visitors need

to be coming to your website via mobile devices before you actively pursue providing them with an optimized experience?

65% of U.S. smartphone users EXPECT a website to be as easy to use on their phones as it is on their computers.

When a smartphone user encounters a website that is NOT optimized for mobile devices, they leave within 60 seconds 81% of the time.

Source: wwww.ourmobileplanet.comm

Mobile Websites

Websites opened on a mobile device within an Internet browser

Accessible from all types of mobile devices

Designed to be seen on mobile devices with touch screen navigation

Require access to the Internet (3G, WiFi, etc.)

Tips for Making Your Website Mobile Friendly or Mobile Optimized

• Keep the layout simple and easy to navigate• Keep images to a minimum• Use .png or .gif images – faster to load• Test your site on a number of mobile devices• Optimization plug-ins for current content management

systems (e.g. WordPress, Drupal, etc.)• Create a separate mobile site

▫For example: m.technologyinthearts.org instead of www.technologyinthearts.org

▫Consider using free and low-cost services like Zinadoo.com• Redirect mobile users to your mobile site

site

Responsive Design

Mobile Apps

• Software designed for a mobile device

Mobile Apps

• Software designed for a mobile device

• Platform-specific

Mobile Apps

• Software designed for a mobile device

• Platform-specific

• What can apps do that mobile websites cannot?

• Apps are faster than mobile websites.

• Apps allow you to access native features of the mobile device – like the camera or GPS

• Apps have a feature called “push notifications” that allow you to send short text messages to your subscribers.

Coming soon to an arts app near you:

GEO-FENCING

Mobile Apps

• Software designed for a mobile device

• Platform-specific

• What can apps do that mobile websites cannot?

• Psychology of the end user

Look for Apps You Can Tie Into

• Ex: Broadcastr• User-generated or self-

generated content• Partner programs

Investigate Multi-Platform Services

• CloudTix• InstantEncor

e• Mobile Roadi

e• Reverb Natio

n

Apple Android Mobile Website

Hire an App Developer

Example: Bravo Gustavo from LA Phil

Things to Think About

• What does your audience want from their mobile experience with you?

• What types of content do you already have to use?

• What budget level do you have to devote to mobile engagement?

• Can you leverage other resources or relationships?