Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org ), Carnegie Mellon’s H. John Heinz III College Presented by David Dombrosky Carnegie Mellon’s Center for Arts Management and Technology September 29, 2010 Social Media for Presenting & Touring From Experiment to Strategy
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Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Presented by David DombroskyCarnegie Mellon’s Center for Arts Management and
Technology
September 29, 2010
Social Media for Presenting & Touring
From Experiment to Strategy
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Executive
Director
Blogger
Accident
al Tech
ie
Short-
sighted
Futurist
Liste
ner
Tweeter Communica
tor
Arts
Advocate
Strategic Marketer
NOT AN EXPERT
Just an arts administrator who pays attention to the constantly changing world of technology
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Why are you (or your arts organization) using social media?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
• Can you allocate a minimum of five hours per week to your strategy once you've passed the learning curve?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Tools & Tactics
• What tactics and tools best support your objectives and match your targeted audience?
• What tactics and tools do you have the capacity to implement?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Tools
• Tools are only as good as their users
• Learn how to use them effectively
• Watch how others use them
• Practice before going pro
• Envision success so you can achieve it
• Maximize your use of each tool
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Less Time More Time
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Tactics - Listening
• What decisions will you link your listening to?
• What key words will you use?
• How will share or summarize what you learn from listening with others in your organization?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
RSS Feeds: A Must-Have Tool for Your Toolbox
The presence of this icon in the address bar of your Internet browser indicates that the content on the web page is syndicated with an RSS feed.
To create RSS feeds:
To aggregate RSS feeds:
RSS (Really Simple Syndication) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.
RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually.
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Tactics - Engagement
• Who is empowered to respond and what circumstances?
• How will you address negative comments or perceptions?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Tactics – Sharing Content
• What content or information will be used to update or feed the social media sites?
• Are you using good story telling techniques to engage audiences?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Tactics – Generating Buzz
• How will you “brand” your presence on sites? (Personal/Organizational)
• Who will implement and build relationships with influencers?
• How will you get fans to talk about you to their friends?
• What actions do you want people take when they come in contact with your buzz?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Tactics – Community Building & Social Networking
• How will you or your organization represent itself on social networks?
• Who will develop or repurpose content?
• Who will be the “community manager?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Measurement
• What is your original, measurable objective?
• What hard data points or metrics will you use to track your objectives? How often will you track? Do you have the systems and tools set up to track efficiently?
• How will you harvest insights from hard data and qualitative data as the project unfolds? What questions will you ask to generate insights? Who will participate?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Experiment
• What small piece can you implement first as a pilot?
• How will you learn from the pilot for your next experiment?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College