Mobile next

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Mobile Next. Karri Ojanen @karrio

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A smartphone has more computing power than all of NASA in 1969. Michio Kaku, “Physics of the Future”  

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About Me

User experience designer, interaction design director Worked in Canada, USA, UAE, and Finland Worked with major brands, wireless operators, phone manufacturers, startups and NGOs

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Smartphone penetration: 51% in the UK 44% in the US

33% in Canada Google, Our Mobile Planet, 2012  

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5.3 billion mobile subscriptions worldwide.

Growing faster than any other technology:

UN Telecommunications agency, 2010  

Photo: John Morris (CC)  

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people in the developing world are using mobile phones

It doesn’t need to be a smartphone:

Photo: David Dennis (CC)  

in innovative ways.

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tripled between 2007 and 2010.

The total number of SMS sent globally

Photo: Orlando Gabaglio (CC)  

UN Telecommunications agency, 2010  

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Context and Use Cases.  

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1.3 billion use the mobile Internet.

Picture: DonkeyHotey (CC)  

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People access the Web using whatever device makes sense

Photo: Intel Free Press (CC)  

to them at the time.

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Responsive web makes sense…

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…but not as an end-all, be-all solution. Scaling the size of the site as the screen shrinks/grows is one thing. Context, use cases, experience are another.

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“We are moving from millions of computers connected by the Internet to one huge computer that is the Internet. Every device will be a window into it.”

Photo: Casaleggio Associati (CC)  

Graeme Wood  

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Photo: ibmphoto24 (CC)  

People demand access and real value in return for their data. For real value, they’re willing to share.

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Lessons learned: “I’ve been a Verizon Wireless customer for years…

Photo: Old Shoe Woman (CC)  

Why do they not know how to help me in the store with the information they’ve collected?”

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Today’s consumers own multiple devices and move seamlessly between them throughout the day.

Photo: Jeffrey Riehle (CC)  

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Start on smartphone…   …continue on desktop/laptop…   …complete on tablet.  

Start on desktop/laptop…   …continue on tablet…   …complete on smartphone.  

People take a multi-channel path to purchase.

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Mobile + Location Aware + Social + Multi-Screen + Internet of Things Individual smart objects interconnect to form a personal ecosystem.

Photo: ITU – International Telecommunication Union (CC)  

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Design.  

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Mobile design is about subtleties: Fewer options = simple and more effective UI

Photo: Jeffrey Riehle (CC)  

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Reuse learnt behaviours. Reuse interactions inherent in the device.

Photo: Jeffrey Riehle (CC)  

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Sweat the details. The brain does notice. The bar for new apps is set high.

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It’s a blank canvas, defined by its software. Instead of copying the old, try something new.

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Thank You.