FINNFORMATION Mobile Next. Karri Ojanen @karrio
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
FINNFORMATION
Mobile Next. Karri Ojanen @karrio
FINNFORMATION
A smartphone has more computing power than all of NASA in 1969. Michio Kaku, “Physics of the Future”
FINNFORMATION
About Me
User experience designer, interaction design director Worked in Canada, USA, UAE, and Finland Worked with major brands, wireless operators, phone manufacturers, startups and NGOs
FINNFORMATION
Smartphone penetration: 51% in the UK 44% in the US
33% in Canada Google, Our Mobile Planet, 2012
FINNFORMATION
5.3 billion mobile subscriptions worldwide.
Growing faster than any other technology:
UN Telecommunications agency, 2010
Photo: John Morris (CC)
FINNFORMATION
people in the developing world are using mobile phones
It doesn’t need to be a smartphone:
Photo: David Dennis (CC)
in innovative ways.
FINNFORMATION
tripled between 2007 and 2010.
The total number of SMS sent globally
Photo: Orlando Gabaglio (CC)
UN Telecommunications agency, 2010
FINNFORMATION
Context and Use Cases.
FINNFORMATION
1.3 billion use the mobile Internet.
Picture: DonkeyHotey (CC)
FINNFORMATION
People access the Web using whatever device makes sense
Photo: Intel Free Press (CC)
to them at the time.
FINNFORMATION
Responsive web makes sense…
FINNFORMATION
…but not as an end-all, be-all solution. Scaling the size of the site as the screen shrinks/grows is one thing. Context, use cases, experience are another.
FINNFORMATION
“We are moving from millions of computers connected by the Internet to one huge computer that is the Internet. Every device will be a window into it.”
Photo: Casaleggio Associati (CC)
Graeme Wood
FINNFORMATION
Photo: ibmphoto24 (CC)
People demand access and real value in return for their data. For real value, they’re willing to share.
FINNFORMATION
Lessons learned: “I’ve been a Verizon Wireless customer for years…
Photo: Old Shoe Woman (CC)
Why do they not know how to help me in the store with the information they’ve collected?”
FINNFORMATION
Today’s consumers own multiple devices and move seamlessly between them throughout the day.
Photo: Jeffrey Riehle (CC)
FINNFORMATION
Start on smartphone… …continue on desktop/laptop… …complete on tablet.
Start on desktop/laptop… …continue on tablet… …complete on smartphone.
People take a multi-channel path to purchase.
FINNFORMATION
Mobile + Location Aware + Social + Multi-Screen + Internet of Things Individual smart objects interconnect to form a personal ecosystem.
Photo: ITU – International Telecommunication Union (CC)
FINNFORMATION
Design.
FINNFORMATION
Mobile design is about subtleties: Fewer options = simple and more effective UI
Photo: Jeffrey Riehle (CC)
FINNFORMATION
Reuse learnt behaviours. Reuse interactions inherent in the device.
Photo: Jeffrey Riehle (CC)
FINNFORMATION
Sweat the details. The brain does notice. The bar for new apps is set high.
FINNFORMATION
It’s a blank canvas, defined by its software. Instead of copying the old, try something new.
FINNFORMATION
Thank You.
Related Documents
