Mobile Media Strategy2011 Rebekah Billingsley

Rebekah Billingsley

Publishing Director, MobileBBC Magazines

BBC Magazines and Mobile

1) Make mobile an important part of your strategy

2) Understand your existing mobile audience…

3) Develop the right products

4) Identify the right technology

5) Name your price (and name it again)

6) Bring your advertisers with you

7) Take feedback seriously

8) Let a thousand flowers bloom…

ThanksRebekah Billingsley, BBC Magazines