Mobile Media Strategy2011 Rebekah Billingsley

Page 1 <img data-url='document/mobile-media-strategy2011-rebekah-billingsley.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Mobile Media Strategy2011 Rebekah Billingsley' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/1.jpg' width='140' height='200' /> Rebekah Billingsley

Publishing Director, MobileBBC Magazines

Page 2 <img data-url='document/mobile-media-strategy2011-rebekah-billingsley.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Mobile Media Strategy2011 Rebekah Billingsley' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/2.jpg' width='140' height='200' /> BBC Magazines and Mobile

Page 3 <img data-url='document/mobile-media-strategy2011-rebekah-billingsley.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Mobile Media Strategy2011 Rebekah Billingsley' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/3.jpg' width='140' height='200' /> 1) Make mobile an important part of your strategy

Page 4 <img data-url='document/mobile-media-strategy2011-rebekah-billingsley.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Mobile Media Strategy2011 Rebekah Billingsley' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/4.jpg' width='140' height='200' /> 2) Understand your existing mobile audience…

Page 5 <img data-url='document/mobile-media-strategy2011-rebekah-billingsley.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Mobile Media Strategy2011 Rebekah Billingsley' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/5.jpg' width='140' height='200' /> 3) Develop the right products

Page 6 <img data-url='document/mobile-media-strategy2011-rebekah-billingsley.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Mobile Media Strategy2011 Rebekah Billingsley' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/6.jpg' width='140' height='200' /> 4) Identify the right technology

Page 7 <img data-url='document/mobile-media-strategy2011-rebekah-billingsley.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Mobile Media Strategy2011 Rebekah Billingsley' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/7.jpg' width='140' height='200' /> 5) Name your price (and name it again)

Page 8 <img data-url='document/mobile-media-strategy2011-rebekah-billingsley.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Mobile Media Strategy2011 Rebekah Billingsley' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/8.jpg' width='140' height='200' /> 6) Bring your advertisers with you

Page 9 <img data-url='document/mobile-media-strategy2011-rebekah-billingsley.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Mobile Media Strategy2011 Rebekah Billingsley' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/9.jpg' width='140' height='200' /> 7) Take feedback seriously

Page 10 <img data-url='document/mobile-media-strategy2011-rebekah-billingsley.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Mobile Media Strategy2011 Rebekah Billingsley' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/10.jpg' width='140' height='200' /> 8) Let a thousand flowers bloom…

Page 11 <img data-url='document/mobile-media-strategy2011-rebekah-billingsley.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Mobile Media Strategy2011 Rebekah Billingsley' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022051412/54c36f274a79594a118b4569/html5/thumbnails/11.jpg' width='140' height='200' /> ThanksRebekah Billingsley, BBC Magazines

Mobile Media Strategy2011 Rebekah Billingsley

Technology