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Keith Griffis @MrSimpleMediaSimple Media Marketingwww.SimpleMediaMarketing.com
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
Mobile Marketing 2012:How to Leverage Mobile Users to drive revenue
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Agenda
1. Mobile Statistics
2. What is Mobile Marketing?
3. Basics of Mobile Marketing
4. Mobile Advertising
5. SMS Text Campaigns
6. Open Discussion
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Who am I?
• Web Nerd starting at 14
• B.S. EE & MBA
• Full Time Marketing
• Marketing Blogger
• Speaker/Coach
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Keith GriffisSocial Media & Internet Marketing Consultant
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Guess that number?
101,300,000
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Guess that number?
101,300,000Mobile Subscribers using
smartphones in U.S.*
13% growth in 1 year (U.S. Population is 300M)
*Data provided by MobileLens and published courtesy of techncrunch.com
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Usage statistics
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• 74.6% Use their Smartphone for SMS Texts.
• 48.6% Use Mobile Apps
• 50% Use Mobile Browsers
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What is Mobile Marketing?
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
Goal of MM is to obtain customers via mobile technology (Mobile Apps, SMS Text, etc) for a specific purpose
(i.e. Visit a location, make a purchase, or capture a lead)
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What is a Mobile Device?
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Basic Phones(SMS Only)
Smart Phones w/ Data Plan(iPhone, Droid, Blackberry)
Tablets(iPad, Galaxy)
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Are All Mobile Devices the Same?
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No! Demographic, Available Technology, Usage Behavior, & Marketing Tactics Differ between
devices.
= = ?
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Demographic per Device
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Age/Finances
Lifestyle/tech saavy
Personal/Business
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Available Technology
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Different Technology dictates different marketing
techniques per device.
SMS OnlySMS/MMS Text,
Mobile Apps,Mobile Web
Mobile Apps,Mobile Web
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Behaviors per Device
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Different behavior dictates different marketing
techniques per device.
Talk first, text second
Casual Browsing, Traveling
Everyday use, shopping, directions,
games.
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How do we leverage Mobile Users?
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1. Get in front of them
2. Capture the Lead
3. Make the Sale!
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Get in Front of Customers
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Mobile AppsMobile AdsSMS Text Campaigns
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How do SMS Text Campaigns Work?
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1. User Text a code to a special number
2. User is added to a list
3. Company sends periodic texts to the list (like email lists)
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A few uses for SMS Text?
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Deals &Discounts
Real Estate Updates
Local biz
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Service for SMS Text Campaigns?
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SimpleTexting.com offers 30 day free trial
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How do Mobile Ads work?
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1. User is using an app and clicks a mobile ad
2. User is taken to a landing page with a form or phone #
3. User signs up on form or calls #.
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A few uses for Mobile Ads
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Event Promotion
Multimedia Content
Restaurants
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Services for mobile ad campaigns?
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Admob by Google
iAds by Apple
Yp Mobile & Others
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Capture the Lead
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Use a landing page with 1 Call to Action
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How to leverage mobile apps?
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Leverage Existing AppsCreate Your Own App
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Existing Mobile Apps to use?
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Location-basedCheckins
Product-basedCheckins(Checkpoints)
Map-Centric Apps
(ShopSaavy)
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Make the Sale
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70% use Smartphone while shopping.
20% of Visitors who visit mobile-optimized
site, Call.
Stats courtesy of DudaMobile.
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Thank You!
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Powerpoint TemplatesVisit www.SimpleMediaMarketing.com for more web marketing strategies.
Thanks for Hanging in there!
Download bonus materials at:
www.SimpleMediaMarketing.com/EnterpriseCtr/
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