Mobile Application Engagement

Ahmet Başaran

Netmera Co-Founder & CTO

Customer Loyalty and Campaign Management

Mobile Application Engagement

About Me

Founder ofInomera Arge ve Bilişim Hizmetleri A.Ş.

Netmera.com

~20 years in software industry

Many telecom projectsSMS & MMS

Multi-channel portals

Mobile Apps

E-Commerce & M-Commerce

Mobile Application Engagement Platform

Live in 10M+ devices

World wide 2000+ customers

Smart Phone Revolution

Smart phones are connecting the world. Rate of adoption is;

2x faster than the internet

3x faster than the social media

10x faster than the pc

Apps are ruling this new world

Average time spent using smart phones per day: 2 hours 38 min.

Apps are ruling this new mobile world

Mobile Apps sales

account for

40%of total online sales

Mobile is always relevant!

Welcome to London! You can get your rental car from our office at level 1!

Don’t forget to redeem your points today, before they expire.

Show is about to start! Time to get your place and a nice coffee.

Build A Relationship

Don’t deliver messages, build a relationship

•Take your place there with an app!•Ensure it gives value to users•Be engaging and interactive

Nail your app in there!

71% make product searches on mobile devices54% abandon in store purchasing to check product data online

53% smart phone users purchase from mobile devices

56% likes location based offers57% use smart phone to look for

vouchers

71% use their smart phone to check new products (Window shoppers)

Collect customer data from every channel and create a “unified experience”

Find the right person

Depend on users in-app behaviors such as:

•Open rates•Time spent in app

•Purchasing frequency•Events happening in

your system

Use their own preferences:•Demographics•Interests•Mobile devices•CRM Tags

Location•Geo Location•Geo Fences•Micro Location

Autotrigger your messages based on:•In-app user actions

•Events happening in your system

Create a message

Reach your users with:

Regular push campaigns• Add parameters•Custom sound•Badge increment•Vibration

Rich push campaigns•Insert images•Links•Maps•Video etc…•Store them in push inbox

Pop-ups•Reach even opt-out users•Design pop-up size based on your needs•Insert rich media

Analyze

Campaign Analytics•Success rates•Push open rates•Click through rates•Device info

App Analytics•App open rates•Time in app•Install rates•Customized action rates

Beacon Analytics•Real time user detection & reporting•Measure in-store user behaviour

Does it work?

41% more app opens

on average with push notifications

92% more daily active users

on average with push notifications

4x better push response rate

when better targetedCompared to broadcasted push notifications

This data is obtained from 1852 mobile apps that use NetmeraGraph belongs to a live media app

Tip 8: It is not complicated

Keep it simple:• Finding and purchasing

products• Completing the basket• Payment steps

Tip 5: Love at first sight

85% of mobile product searches turn into purchases on PC or in store

WHY NOT MOBILE?Use bigger images

Tip 7: Good relationships are built on trust

57% of smart phone users say they would purchase from their phones if it was more secure

Payment Security• Pay at the door• Mobile operator billing

Personal info security• Registration steps

CouponsVouchersSpecial discountsGive awaysFree shipment

RemindersAlerts

Tip 10: Push her a little

Remind them their abandoned carts!

Tip 12: Hold her hand

Keep in mind:

54% smart phone

users use mobile phones while they are in store!

• iBeacons• Geo Location & Geo

Fence• In store maps

How It Works

Beacons:• Bluetooth Low Energy Devices• Notify nearby devices• Micro location (cm’s to 60m)

Netmera SDK:• Enables app for beacons • Pick up & process beacon signals• Trigger notifications sent from Netmera Platform

Netmera Platform:• Real-time• Collect & analyze beacon signals• Combine with segments & targeting• Trigger notifications

Beacon Use Cases

Sales PromotionsStore magnetSpecial offersCross sell

Engagement and loyaltyWho is in the store?Self service infoGamificationLoyalty card

Post sales & PaymentPayment type promotionMobile payment

Questions?

ahmet.basaran@netmera.com

Twitter: tr.linkedin.com/in/ahmetbasaran/

Linkedin: @abasaran