Mobile Advertising Presentation: AdMonsters Leadership Forum

Believe The Hype: Mobile Advertising Is HereAdMonsters Leadership Forum, April 15, 2010Presented by Marc Theermann

Radio 38 years

TV 13 years

Internet 4 years

iPhone 3 years

1

Years It Took To Reach 50 Million Users

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The Smart Phone Audience Today

30+ million US smart phone users

50% use mobile web more frequently than they read print

40% use mobile web more often than it on the desktop

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US iPhone Audience Profile

Affluent

$76K

26% Higher ThanNational Average

Young

31Years Old

Live on Coasts

43%

2x National Average

In NY or CA

% of Smart Phone Users Who Click on Ads

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Interpublic Study

%

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Money in the Ecosystem

Ad Network Inventory

Premium Direct Sold

65%

25%

10% Remnant CPCRemnant CPMUnsold

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The Industry Stack

OnlineAd Nets

Mobile Web API

Android SDK

Blackberry SDK

iPhone/iPadSDK

MobileAd Server

&Campaign Manager

MobileAd Nets

DemandSide

Platforms

Agencies

YieldOptimizer

Real TimeBidding

3rd Party Data Enhancement

Rich Media Tools

AndroidSDK

Publisher

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The Players

Android SDK

Rich Media

ClientAd Server

Optimizer

Demand

3rd Party Data

RTB

Publisher

1. Barriers to Mobile Commerce Disintegrating– Full Keyboards, Mobile Paypal, App Stores

2. Credible Audience Data is Becoming a Reality– Smartphones are finally getting cookies– New generation of companies focusing on analytics,

audience, and 3rd party data

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4 Reasons Why Big Mobile Budgets Are Coming

3. Agencies Can Finally Buy At Scale– Yield Optimizers and Exchanges aggregating mobile

inventory, connecting publishers to buyers

4. Mobile Ads Are Getting Engaging– GUI revolution in the last 18 months– Consumers now surfing mobile web– Rich media banner coming online

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4 Reasons Why Big Mobile Budgets Are Coming

Get Ready

Mobile advertising is about to arrive in a big way

There is enough audience data to target consumers

There are enough consumers to make it worth the effort

Now is the time to invest in technology solutions that make it easy and possible to attract demand

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One Stop Access to All Demand Sources– Connections to all mobile ad networks, online ad networks & DSPs

Mobile Ad Serving– DART and Ringleader support– Self-service interface for campaign management

Mobile Rich Media Support

SDK for iPhone, iPad, Android, Blackberry

Consolidated Reporting & Collections

3rd Party Data Integration

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The Complete Mobile Monetization Solution

AdMeld provides publishers a complete, customizable mobile monetization solution that works across the entire ecosystem.

Reach out with any questions:Marc Theermann, VP Mobile+ 1 617 4070203marc@admeld.com