Transcript
NSVKMS MBA COLLEGE,VISNAGAR
MACRO ANALYSIS OF
MOBILE HANDSET INDUSTRY
PRESENTED BY : -
NAME UNI. EX. NO.Govind Chaudhari (174)Pratik Devani (283)Dilip Khunt (308)Viral Soni (437)Hardik Thakkar (441)
Table of content
NSVKMS MBA COLLEGE,VISNAGAR
SERIAL NO.
PARTICULAR
1 Objectives of research
2 Research methodology
3 History of Mobile
4 PEST analysis
5 Porter’s five force model
6 OT analysis
7 4 P’S analysis
Conti..
SERIAL NO.
PARTICULAR
8Challenges for the private banking sec
. 9Key success factors
10Bibliography
NSVKMS MBA COLLEGE,VISNAGAR
Objectives of research To identify the key success factors of the
industry. To study the different environmental factors of
the industry. To analyze the different competitive forces of
the industry. To know the opportunities and threats of the
industry. To know about the industry structure with
currant scenario and with major players.
NSVKMS MBA COLLEGE,VISNAGAR
BACK
RESEARCH METHODOLOGY
Objective: Macro Analysis of Mobile Handset Industry.
Scope of the Study:Size and structure of Mobile Handset Industry.Financial position of top three Mobile Handset Industry.Growth intercomparison of Mobile Manufacture.
Data Type:Secondary data only
Data Source:Magazines, Internet websites, Books.
NSVKMS MBA COLLEGE,VISNAGAR
BACK
CONTI… Time duration: 16 weeks and 18 days
Tools Used for Analysis:Porter’s Five Force ModelPEST AnalysisOT AnalysisFour P’s AnalysisKey Success Factor
NSVKMS MBA COLLEGE,VISNAGAR
HISTORY OF Mobile Hanset Industry
Mobile phone: Definition
History of mobile phones
Pioneers of the cell phone
Analog cellular telephony (1G)
Digital mobile communication (2G)
Wideband mobile communication (3G)
Broadband Fourth generation (4G)
CDMA
GSM
NSVKMS MBA COLLEGE,VISNAGAR
BACK
PEST ANALYSIS
Political factors.
Economical factors.
Social factors.
Technological factors
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BACK
POLITICAL FACTORS
Government budget
Foreign direct investment
Export-import policy
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ECONOMICAL FACTORS
Market Share
Income:
Impact of Interim Budget 2009
Budget Impact:
NSVKMS MBA COLLEGE,VISNAGAR
SOCIOAL FACTORS
As a best Interactive medium:
To maintain social relationship:
For business purpose:
For interacting internationally:
NSVKMS MBA COLLEGE,VISNAGAR
TECHNOLOGICAL FACTORS
GSM: Global System for Mobile
CDMA: Code Division Multiple Access
Zeroth” Generation (OG)
The First Generation (1G)
2G handset
3G handset
Smart phones
NSVKMS MBA COLLEGE,VISNAGAR
PORTER’S FIVE FORCE MODEL
The threat from the new entrant
The threat from the substitutes
Bargaining power of the suppliers
Among the competitors rivalry
Bargaining power of the buyers
NSVKMS MBA COLLEGE,VISNAGAR
BACK
NSVKMS MBA COLLEGE,VISNAGAR
CRITERIA’S HIGH MODERATE LOW
THREAT FROM THE NEW ENTRANTSRIVALRY AMONG COMPETITORSBARGAINING POWER OF SUPPLIERS
THE THREAT FROM THE SUBSTITUTES
BARGAINING POWER OF THE BUYERS
Conti…
OT ANALYSIS
OPPOUTTUNITY
Ω Innovative products.
Ω Technological advantages.
Ω Very high growth rate(over 100%) of mobile
users
Ω Sharp fall in air time tariff
Ω New investment opportunities.
NSVKMS MBA COLLEGE,VISNAGARBACK
Conti… THREATS
Ω Change in government policies.
Ω Increase in Inflation.
Ω Rapid changes in technology.
Ω Change in customer preference.
Ω Increase in investment alternatives.
Ω IMEI number
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4 P’S ANALYSIS
PRODUCTDifferent types of mobiles
PLACERetail store of Mobile
PRICEFeatures
Technology
NSVKMS MBA COLLEGE,VISNAGARBACK
Conti.. PROMOTION Advertisements in news papers, hoardings,
television, sponsoring films, sports events, hiring the celebrity, is financing the film.
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CHALLENGES
To compete in this competition.
To continue in handset business, one needs to
be present in both CDMA and GSM segment
How to build upon brand value?
handset manufacturers will be unable to keep
pace with increasing demands from carriers.
NSVKMS MBA COLLEGE,VISNAGARBACK
KEY SUCCESS FACTORS
Marketing related KSFs
Technology related KSFs
Manufacturing related KSFs
Distribution related KSFs
NSVKMS MBA COLLEGE,VISNAGARBACK
BIBLIOGRAPHY
Books:
Philip Kotler, Kevin Lane Keller, Abraham Cosí,
Mithileshwar Jha “Marketing Management” 12th
Edition.
Dam Stom Bock, “The mobile Revolution” 4th
Editition.
Arthur A Thompson Jr at al, “Crafting and
Executing stratgy” 14th Edition.NSVKMS MBA COLLEGE,VISNAGAR
BACK
Conti..
WEBSITES: http://www.coai.com
http://www.trai.gov.in/StudyPapers_list_year.asp
http://stats.getjar.com/statistics/
http:// www.nokia.com/in
http://www.lgindia.com
http://www.sonyericsson.com
http://www.samsung.com
http://www.motorola.com
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NSVKMS MBA COLLEGE,VISNAGAR
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